//Zendesk buys Smooch to support multi-platform client messaging
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Zendesk buys Smooch to support multi-platform client messaging

 

 

Customer service software vendor announced Wednesday acquired Smooch Technologies, a cloud computing platform messaging focused on conversations between businesses and their customers. The financial details of the deal were not disclosed, but Vice President Zendesk, Shawna Wolverton, told TechCrunch that all of Smooch's team was being offered positions at Zendesk.

Why We Should Care The acquisition of Smooch is a sure sign that more and more businesses are looking to connect with their audiences via email on sites and apps such as WhatsApp and Facebook Messenger. Smooch was one of the original platforms that offered the integration of the WhatsApp Business API when it was launched last August. With this acquisition, Zendesk users will now be able to communicate with the 1.5 billion WhatsApp users via the Zendesk chat platform.

"As long-standing partners with Smooch, we know how much they have advanced the dialogue experience to bring together all forms of messaging and create a seamless conversation between customers and businesses," he said. Mikkel Svane, CEO of Zendesk, as part of the announcement of the acquisition.

In addition to WhatsApp, Smooch's technology will allow Zendesk to expand its messaging capabilities. via a variety of messaging platforms, including Facebook Messenger, LINE, WeChat, Telegram, Twitter DM, Viber, Kakao Talk, SMS, RCS and via native iOS and Android web applications.

More news about the news

Smooch's messaging solutions will continue to be supported for all current customers and available directly to new customers. Zendesk also announced a new integration with Slack for sales and customer support. to collaborate on customer issues and adding seven new partners to the Zendesk market: Atlassian Statuspage, Lessonly, Maestro, Stella, Tymeshift, Geckoboard and Ada.Zendesk says it has more than 145,000 paid customer accounts, offering services and assistance. in more than 30 languages.

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Amy Gesenhues is the journalist responsible for l & # 39 General assignment of Third Door Media, covering the general news and updates of Land Marketing and Search Engines. From 2009 to 2012, she was an award-winning columnist in several dailies from New York to Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO and Sales and Marketing Management Magazine. Read more articles from Amy.