YouTube will soon begin to test two ads released one as a result of the other before the start of a video.
The ads will then be broadcast. be ignored, however, so that users do not have to sit there.
Displaying any of these "ad blocks" will reduce the chance that another ad will appear later in the video.
"Our recent research on user experience suggests In addition to factors such as ad length, viewers are quite sensitive to the frequency of ads. eaks, especially during long viewing sessions. "
Fewer interruptions result in better user measures, such as fewer dropouts and higher rates of ads viewing.
Blocks announcements will be first launched on the desktop, then mobile screens and television.
The company suggests that this change will benefit viewers and advertisers.
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