YouTube updates the system of sanctions for creators who violate the content rules. Starting Feb. 25, creators who violate the content rules will receive a warning – before receiving a strike – and the offending content will be removed without further penalty on the channel.
Why You Should Care
According to YouTube, 94% of creators who receive a first strike for violating their content policy never benefit from a second strike . With the new alert system, video marketers who unwittingly violate a content policy will no longer have this "first hit" on their record. They will simply receive a unique warning the first time they publish content contrary to the rules of the YouTube community. . Content violating the rules will be deleted and the channel will not receive any other penalties.
For creators who break the rules after receiving a warning, YouTube's three-way penalty system takes effect:
The first strike will include a one-week stoppage of the ability to download new content on YouTube. The second strike, regardless of the 90-day period, involves a two-week freeze of content download. After the third strike for a period of 90 days, the creator's chain will be closed.
For warnings, there is no reset to 90 days. All creators receive a warning and, as YouTube reports, the vast majority of creators do not violate community guidelines a second time.
Along with the new alert system, YouTube enforces the penalty for violating content rules. through all the violations. This means that the same penalty will be applied for all violations regarding video content, stories, custom thumbnails or links to other websites included in the description or the information sheet. a video. (Prior to this update, different strikes resulted in different penalties – YouTube reported making the penalty system consistent based on feedback from the YouTube creator community.) And desktop notifications with more details about the policy. violated and adding mobile content violation notifications and built-in product. The site reports that 98% of its creative community never violates the rules of the platform.
According to YouTube, the new rules result from working with creators who have asked for "… a consistent application, clear policies and transparency about the impact of a strike".
About the Author
Amy Gesenhues is General Assignment Reporter for Third Door Media, covering the latest news and updates from Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning columnist for several dailies from New York to Texas. With over ten years of experience in marketing management, she has collaborated on various traditional and online publications, including MarketingProfs.com SoftwareCEO.com and the magazine Sales and Marketing Management. Read more articles from Amy.