//Yoast SEO becomes the first WordPress plug-in to offer a correct implementation of schemas by @MattGSouthern
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Yoast SEO becomes the first WordPress plug-in to offer a correct implementation of schemas by @MattGSouthern

 

 

yoast seo becomes the first wordpress plug in to offer a correct implementation of schemas by mattgsouthern - Yoast SEO becomes the first WordPress plug-in to offer a correct implementation of schemas by @MattGSouthern

<img class = "img-responsive" src = "http://weinternetmarketing.com/wp-content/uploads/2019/04/yoast-seo-becomes-the-first-wordpress-plug-in-to-offer-a-correct-implementation-of-schemas-by-mattgsouthern.png" height = "400" width = "760" alt = "Yoast SEO becomes the first WordPress plug-in to offer a correct implementation of <img class = "img-responsive" src = "https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/shutterstock_1355557193-760×400" schemas. png "height =" 400 "width =" 760 "alt ="] & # 39;);

h3_html = & # 39;

& # 39; + cat_head_params.sponsor.headline + & # 39; & # 39;

& nbsp;

cta = & # 39; & # 39; +
atext = & # 39;

& # 39; + cat_head_params.sponsor_text +

& # 39 ;;
scdetails = scheader.getElementsByClassName (& # 39; scdetails & # 39;);
sappendHtml (scdetails [0] h3_html);
sappendHtml (scdetails [0] atext);
sappendHtml (scdetails [0] cta);
// logo
sappendHtml (scheader, "http://www.searchenginejournal.com/");
sc_logo = scheader.getElementsByClassName (& # 39; sc-logo & # 39;);
logo_html = & # 39; - Yoast SEO becomes the first WordPress plug-in to offer a correct implementation of schemas by @MattGSouthern & # 39 ;;
sappendHtml (sc_logo [0] logo_html);

sappendHtml (scheader, & # 39;

ADVERTISING

& # 39;)

if ("undefined"! = typeof __gaTracker) {
__gaTracker ('create', 'AU-1465708-12', 'auto', 'tkTracker');
__gaTracker ("tkTracker.set", "dimension1", window.location.href);
__gaTracker ("tkTracker.set", "dimension2", "digital marketing tools");
__gaTracker ("tkTracker.set", "contentGroup1", "digital marketing tools");
__gaTracker ('tkTracker.send', 'hitType': 'pageview', page: cat_head_params.logo_url, & title> #:; Cat_head_params.sponsor.headline, & # 39; sessionControl & # 39 ;: & # 39;
slinks = scheader.getElementsByTagName ("a");
sadd_event (slinks, click & # 39 ;, spons_track);
}
} // endif cat_head_params.sponsor_logo

The popular WordPress plugin, Yoast publishes an update that offers a complete implementation of Schema.org markup.

Which makes it a first update of the. The update is that it solves two problems:

This facilitates the implementation of Schema.org It cleans up the "fragmented mess" created by most Schema implementations

Even the best Schema implementations do not are not very well done, according to the company. they often do not provide context to the search engines.

For example, if a page has five Schema markup elements, it is often difficult to tell search engines how they relate to each other.

In addition, search engines also do not know what is the main entity on the page.

Yoast explains how the latest update of his plug-in associates all of these elements:

"In our implementation, we've got it. releasing today, all pieces "stit ch together": we form them in a nested structure. Without this nesting, a search engine does not know how all these pieces are related and what is the most important piece on a page. Our implementation also clearly and explicitly defines the "main thing" on this page. This removes all guesswork and adds a lot of context to the search engines. "

You can see the difference by launching one of Yoast's example pages in Google's structured data test tool.

Here is a screenshot of what you will see in the test tool:

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svg%3E - Yoast SEO becomes the first WordPress plug-in to offer a correct implementation of schemas by @MattGSouthern

On this screenshot, you can see that the main entity of the page is an article. The article is part of a web page, which is part of a website.

If you scroll down the screen, you will see more entities detected by Google as being associated with the article, such as images, the author, the publisher, etc. .

The test tool also recovers other items related to each entity.

Here is an example of an author tag associated with several social network profiles.

gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Yoast SEO becomes the first WordPress plug-in to offer a correct implementation of schemas by @MattGSouthern

<img class = "alignnone size-full wp-image-303677 b-lazy pcimg" src = "data: image / svg + xml,% 3Csvg% 20xmlns =% 22http: //www.w3.org/2000/svg%22%20viewBox=%220%200%20960%20530%22%3E%3C/svg%3E "alt =" Yoast SEO becomes the first WordPress plugin to offer a correct implementation of the "width =" 960 "height =" 530 "data-data-src =" https: // cdn.searchenginejournal.com/wp-content/uploads/2019/04 /Screen-Shot-2019-04-16-at-1.37.11-PM.png[19459019HER/19459011¹Whenyoustudythefacilitatedexampleitiseasytoseehowthepluginrelandtheunit

What does this mean for SEOs and homeowners?

Schem implementation a markup with the Yoast plug-in may result in:

Correct information in Google Knowledge Panels Full support for Rich Article Pins on Pinterest. Display in a news list or carousel (when combined with the SEO News plug-in). Increased chances of getting a product. snippets in Google's search results (when combined with the SEO WooCommerce plugin). Increased ability to get good local snippets (with the Local SEO plugin).

The update of Yoast SEO 11.0 with Schema.org is available now. And yes, these new features are all available in the free version.

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