WW weight loss experts – the company formerly Weight Watchers – can now take a new twist: diets weight loss management.
The company has launched a Alexa skill and Google Home action, integrated with the wellness program's software applications, to allow customers to track their power plan through their smart speakers. .
Simplified Management WW wants to "meet members where they are," said Nic Chiktani, Global Vice President of Product Management. Voice management is part of WW's branding and digital transformation, he said, and she relies on the company's research to say that, as it could be done there, to wait, the easier it is to go on a diet, the more likely members will do it.
Previously, WW had launched a Google Home Action, but it was not integrated with the new WALL food and weight tracking app or a search API and personalized discovery of the French startup Algolia. Wellow, which handles natural language queries, also synchronizes with a member's daily information, available on the company's website and on its mobile application.
Understanding "smart points". From now on, a WW subscriber can verbally ask questions such as:
How many "smart points" in a banana? How many points do I have left for today? What are the food choices for dinner, with the remaining points
While a general search engine like Google could find the number of calories in a banana, for example, Chiktani pointed out that Google does not did not really understand the "smart points" or the WW program. The "smart points" represent the measure of the nutritional value of WW because 100 calories from a cookie are not nutritionally equivalent to 100 calories from a fruit.
At one point, he said, WW plans to expand that of Wellow's. intelligence, such as proposing a dinner recipe based on the remaining smart points for a given user that day.
Why you have to worry about it While smart voice interfaces such as Google Assistant and Amazon Alexa go beyond the success phase, brands are beginning to understand how voice interaction could improve their product or service.
In the case of WW, the introduction of voice management could solve a permanent obstacle for its clients: the work needed to maintain a diet and exercise routine. If the interaction runs smoothly and management becomes as simple as the conversation, greater accessibility could help the company's marketers convince potential customers.
This story was first published on MarTech Today. For more information on marketing technology, click here.
About the Author
Barry Levine covers the marketing technology of Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he wrote on these technical topics, among others, for publications such as CMSWire and NewsFactor. He founded and directed the website / unit of PBS Thirteen / WNET; worked as a Senior Producer / Writer Online for Viacom; created a successful interactive game, PLAY IT BY EAR: The first CD game; founded and directed an independent film, CENTER SCREEN, based at Harvard and M.I.T .; and served for five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn and Twitter on xBarryLevine.