The attention given to the Web can be a real challenge these days without talk about acquiring new customers online.
On average, visitors stay on websites at most 15 seconds and most of them may never come back again.
If you spent considerable resources on acquiring traffic, most of this research could have been wasted if you did not do it properly.
That is why great marketers often preach the importance of building lists. This involves creating a list of emails from prospects and customers so that you can constantly create value and promote.
But are you effectively building your mailing list? Or do you just want to give your audience the opportunity to subscribe to your newsletters?
Why is it so bad? Because email is a personal thing.
People are not going to give you their email addresses unless they see real value in doing so. And as a marketer, you are responsible for providing an attractive offer.
This is where a lead magnet comes into play.
What is a lead magnet?
magnet is an offer that you can promote to potential customers in exchange for their email address or even other information (name, phone numbers, etc.).
If you want to acquire new customers online, you will need to build an email list.
And to efficiently build an email list, you will need a main magnet.
How is a good main magnet made?
High Perceived Value: The reason most of your audiences will not be attracted to a main magnet in the form of a free subscription to a newsletter is that they do not not perceive as precious. Depending on the type of market you are on, your main magnet should be seen as a valuable item (or better still, real value). Immediate gratification: Your audience is constantly looking for a solution to their problem immediately. If your main magnet can fill this gap, you will quickly build a mailing list. illustrates your unique selling proposition: When your audience uses your main magnet, it must also be more convinced of its usefulness.
Why Lead Magnets Do They Work
As a digital marketing specialist, one of your goals is to build brand awareness and build trust and credibility.
It can be difficult to measure the success of these efforts.
That is why it is important to offer lead magnets; they're the perfect connection for potential customers who have never heard of your brand and are giving you email addresses in exchange for something valuable.
Lead magnets can also help qualify potential customers by asking for a small commitment on their part. especially if you ask them to fill out a form that would require more than their email address.
10 examples of lead magnets
Below are 10 examples of lead magnets. In each of the examples below, we have also highlighted why we think such lead magnets can be very effective.
Samples are often used in the beauty industry as a kind of leaded magnet.
This works particularly well because samples can easily demonstrate immediate satisfaction for your audience.
2. Training Videos
If you are in the publishing and education sector, offer free of charge Training videos can be a great way to start a relationship with your audience.
In the example below, you can make sure that the company offers four free video piano lessons.
A model can be all that is a starting point for your audience can do something
These models can be in the form of proposals (as in the example below), websites, computer graphics, or anything else that requires a lot of creativity.
<img class = "aligncenter wp-image-265261 size-full lazy pcimg" src = "https://cdn.searchenginejournal.com/wp-content/themes/sej14/images-new/loader. gif "alt =" Main Magnet – Model "width =" 988 "height =" 712 "data-original =" https://cdn.Searchenginejournal.com/wp-content/uploads/2018/08/HubSpot-Proposal-Template .png [19459040_revend19459002HER24Essai
Software publishers often use free trials to encourage their users to try before they buy, but such lead magnets do not have to be limited by software publishers.
In the example below, a telecommunications provider offered free trials to potential customers before they signed a comprehensive plan with them.
5. Trivia Games
Many of the most savvy marketers are finding many positive results of launching quizzes as the main magnet these days.
According to LeadQuizzes, the average quiz has a 31.6 lead capture rate considered very high in the marketing sector.
<img class = "aligncenter wp-image-265247 size-full lazy pcimg" src = "https://cdn.searchenginejournal.com/wp-content/themes/sej14/images-new/loader. gif "alt =" Lead Magnet – Quiz "width =" 1400 "height =" 760 "data-original =" https: / /cdn.searchenginejournal.com/wp-content/uploads/2018/08/Quizzes.png [19459040_revend19459002] TO19459009] 6. Case Studies
Case studies were ranked among the most popular marketing techniques, and 63% marketers believe that case studies can be a really effective marketing strategy.
Case studies are concrete examples of how your best customers are using your product or service, and it may be helpful to write a special report on these case studies for persuade your customers who are undecided about your product or service.
7. Discount Codes
Everyone likes it a lot.
Most people shop online before making a purchase anyway, so it would be crucial to position your company in front of your audience when they are looking for a better price
Offering free software in exchange for your prospect's contact information is an excellent example of high perceived value.
For example, below, you'll see that the Lead Magnet helps to evaluate the performance of your Facebook page, which would help prospects better understand what they may not be doing correctly in their approach. the social media.
<img class = "aligncenter wp-image-265255 size-full lazy pcimg" src = "http://weinternetmarketing.com/wp-content/uploads/2018/09/google-on-how-to-improve-sites-that-are-not-ranked-by-martinibuster.gif" alt = "Lead Magnet – Software" width = "977" height = "662" -original = "https://cdn.searchenginejournal.com/wp-content/uploads/2018/08/free-software.png[19459040_revend19459002139/19459009]9. Checklist
Checklists do not usually exceed one page.
But such lead magnets can reduce noise, especially if you are in a competitive market.
Webinars can be a powerful form of a main magnet and a great way to further qualify your prospects because it takes a lot of commitment to succeed in achieving them.
But you can be sure that if your prospects were trying to sit down during your webinar, you would have a highly qualified track that could be sold very well.
We have provided here 10 examples of lead magnets from various industries .
With the magnet straight wire, you will be able to attract all the ideal customers you may have.
Additional Content Marketing Resources:
Image Credits [ 1 9459002]
All screenshots taken by the author, July 2018
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