The company joined the Element Three marketing agency to develop a slide that ultimately earned them victory . The Stackie Awards at MarTech earlier this month through a visualization depicting the many technologies at work in their martech stack, while playing on the theme of nature and in s & Escape to the outdoors.
But this was not the case all for the price. Digital marketing director Dustin Clark said that during creative processes and battery analysis, teams recognized common goals – and opportunities – common to marketing operations teams.
Here are the recipes they have gleaned.
The persistent need to collect disparate data remains a difficult issue for many organizations. "I'm excited to see customers, and others, adopt connectors, systems that can move data from one system to another to consolidate sources for better data," Clark said. . "It's also nice to see a series of project management software included, because the operational side of marketing does not get much love."
"A Unique Source of Truth"
According to Clark, technology integration and the creation of a reliable data source continues to challenge marketers. As companies add technology, it becomes harder and harder to create a method for sharing data in a scalable and understandable way. "The greatest opportunity we continue to see is the connection of technologies as communications continue to evolve – ad platforms, chatbots, automatisms, etc. – the need to search for a "single source of truth" continues to be complicated, but it is a fun challenge to resolve. "
] "The Analytics and configuration investments are so often neglected, and yet profitable in the long run, especially in marketing operations. It is essential to be able to quickly track and report the results of marketing efforts to gain ownership of projects and budget approvals. You will not easily get these numbers if the status of your web analytics is messy, "added Clark.
Gather All Your Efforts
For Marketers Digital that strive to offer Clark said that integrating data sources was critical to success. "Start by cleaning up your analytics and implementing these technology connectors," Clark said. "This will help stakeholders to understand the value of their efforts. "
The Stackie Awards were announced at MarTech West in San Jose on April 3, 2019. The event also raised $ 4,800 for Girls Who Code, a nonprofit organization supporting women in the computer field.The other winners this year are ESRI, Juniper Networks, Paychex and Sargento.
Other information from the MarTech conference
This article was first published on MarTech Today. For more information on marketing technology, click here.
Jennifer Videtta is the editor-in-chief of Third Door Media, covering topics ranging from e-mail marketing to project management, to marketing automation. With over ten years of experience in digital marketing, she has held various executive positions in the oversight of digital marketing operations, as well as in agency roles, advising business marketers on maximizing their capabilities. Martech. Jennifer previously hosted the Inbound Marketing Summit and holds a certificate in Digital Marketing Analysis from the MIT Sloan School of Management.