People's blog for different reasons. But what I've found common is the fact that many of us are trying one or more websites Monetization Strategies .
Let's take a look at some of these widely used money making methods and see which one is best for your blog.
From one niche to the other, things are different and we must understand it. People in different industries and age groups have different approaches. If we know it, it will help us in our effort to make money by blogging .
However, there are methods that will work at all levels. Although it is an indisputable fact, doing things differently can only generate different results.
What are the different ways bloggers make money?
I wrote a comprehensive article on 15 ways in which bloggers earn money . Although you want to check the publication, we will dwell on the most common of these methods.
Remember that the essence of this article is to demonstrate that bloggers are making money in different ways. And at the same time, not all methods work for everyone.
Here are the most used strings:
Banner Space Sales
Sell your own products / services
Essentially, without going too far, these are some of the ways you see things and each of them can be an entire book to write.
Doing it all at the same time on one blog
Now, I just listed 6 different ways to monetize a blog. Well, did I leave Adsense out? Not because it comes under Contextual Advertising . Chances are, everything you think about is incorporated into these big topics.
Doing all this on your website at once may seem crazy at one point, but my problem is not really knowing how many of these methods should be used at the same time. You may also seem hopeless if every element of your blog is used by a money generating item.
Most of the best blogs you can think of, especially those on the list of top performing blogs, are limited to some monetization strategies. They identify what is best for them, focus on them, and become experts.
Which of these works suits you best?
I can not recommend a unique method. However, these 6 methods are just some of the methods I know how to work for everyone. We will look at some details hoping this will guide you in choosing the best choice.
Before you dive in, let me quickly say something about Google Adsense which is the best platform for contextual ads recommended by many people.
I've tried this on several different blogs. But right now, I'm writing this message, it's not on any of my sites. Which means I got rid of it completely for the following reasons:
I blog in the Make money online niche. Adsense is relatively poor in this niche
My blogs do not receive 50,000 pages a day
Most of my traffic comes from India where the amount of CPAP is very low
If we look at Income Statements for most of our blogger friends, Adsense is at the bottom of the list if it is ranked among the other amounts. I know that Google's new AutoAds feature has significantly improved the revenue for most of us. Despite this, there is still a percentage of their initial earnings.
This means that a 50% increase in earnings does not instantly mean an increase of $ 500. It could be 50% of $ 10, which takes you only $ 5.
The best way to find out what works for you is to try different methods
6 methods to make money
1. Affiliate Marketing
Sometimes I'm scared to think that Affiliate Marketing works well for everyone. But I really think it should be because every industry has products for us to promote and earn commissions.
The only problem is the fact that some bloggers have deliberately refused to think. All they do, is copy banner scripts and paste on their blogs and hope that clicks are converted into commissions.
Competition becomes more fierce. People are increasingly inundated with information. Blindness of banners is becoming widespread. This means that people nowadays really need help finding and buying what they want.
Yes! You must help your readers beyond bonding banners on your blog and simply write affiliate review articles or create links. If you help your readers see the need for the product you are promoting, you bring them closer to a purchase decision. It brings you closer to the commission.
Affiliate marketing needs to be done differently. You must think and add elements that emphasize your strategies. The products you offer are promoted by others. Why should someone buy from your link?
Before I continue, I recommend to read this article that I wrote on a new approach to affiliate marketing. You may find it helpful at some point.
So Many Bloggers Celebrate With Affiliate Marketing
I will not go too far. Take a look at Matthew's income reports here . Affiliate marketing is the master. If you need more evidence, go to Pat Flynn's tax return . The examples are only everywhere. Affiliate marketing works for almost all marketers.
Will it work for you too? Have you tried?
2. Sale of advertising space
Advertisers still buy space on active websites . Take a look at buysellads.com and other similar sites. You will understand that there is a big market for this model. But how much money you will derive from it will depend greatly on two factors:
The amount of targeted traffic you get
The geographical location of your readers.
I sold space on various websites. But the best property that generated the most revenue was not the one that generated the most traffic.
Advertisers do their research and, as has been said, statistics do not lie. Once you are able to pull targeted traffic from areas with high purchasing power, you can still sell space on your blog.
If you get traffic from the United States, Canada and some European countries, you may have a chance to make good sales on your blog.
– Use of a third party platform
There are platforms like BSA, adclerks.com, etc. that make it easy to manage ads on your blog and easily collect payments from advertisers. In general, these platforms provide a snippet of code to paste on your blog:
3. Sponsored Articles
I've seen a lot of big blogs coping with this form of advertising. In general, there are two approaches to this method:
The advertiser does the writing and you just publish.
The advertiser provides the keyword or product details for you, the blog owner, for it to write the content.
Again, the price per item will depend on how popular your blog is, who the content is and, of course, your bargaining power.
Advertisers have three main reasons for sponsoring content on your blog:
To access your community with the hope of making sales.
Promote their brands in your market.
To get link juice for the benefits of SEO.
Advertisers wishing to get the backlink to improve their SEO rankings would always insist on a dofollow link from your content. Although the payment package may be interesting, it is at the same time a danger if you use Google for some organic traffic. If the search giant finds out (by any means) that you have been paid for the dofollow link, your site may be penalized.
And what do you give up paid advertising on your blog?
Some advertisers are wary of warnings. They want the endorsement to be "natural". You know when the motivation behind an article is financial, it can compromise the value of the product and the FTC is categorical.
4. Sell your own products
Anyone online can own a product these days. No matter the level of your expertise. If you can only have one profitable product idea, the next step would be to hire the skills required to develop your product.
Once your product is consumable, you can sell it on your blog and in other markets. It just tells you that selling your own product on your blog is a great way to monetize your blog.
5. Contextual Announcements
There is a lot of money to be gained with this method. However, it does not just flow as it should. Monetizing your blog this way has some complexities. Whether you are Google Adsense, Media.net or any other platform, you need to give yourself a learning curve.
I strongly advise against this, especially if your blog is new. Concentrate on creating an audience and think about affiliate marketing as you grow. However, this may depend on the niche you are in.
6. Sales of links
People continue to make money selling links on their blogs.
I regularly receive emails from hackers who offer me to pay an amount of XX dollars, just to create a link to their site from my blog. This sounds like an incredible source of money fast. Oh yes that's it. But it could also be a rope around the neck if the links are supposed to pass PageRank.
Of course, no one is willing to pay for a backlink if it is not a dofollow link for some SEO ranking benefits. But Google complains about this and considers that it is part of a linking scheme, a violation of Google's guiding principles .
What is the best way to monetize your blog?
I highly recommend testing these methods to determine which of these results is best for you. Once you have found your biggest support, rinse it and repeat.
Do not forget the implications of any method you choose. For example, selling links can be very profitable, but it can cause problems with your blog with the search giant.
I know blogs that you will never find advertising on. Probably, they know what works best for them. It is not a weakness that they do not accept sponsored publications and do not sell banner space. It's a strategy. Find yours and make it work for you.
Doing things differently
Once you've discovered what works for you, do it differently. The addition of a special hard drive is likely to generate more results.
Some bloggers copy and paste. Of course, that's why their results are mediocre. In this article on Sue Dunlevie's blog, I discuss how to do things differently and stand out. You may want to check this for more tips on how to increase your blog revenue.
Let me know what you think in the comment box.