//VidMob creates an "API for creativity" that uses proprietary data to refine the video ad elements
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VidMob creates an "API for creativity" that uses proprietary data to refine the video ad elements

 

 

At its last fundraiser, VidMob collected at 25 million of dollars . The company announced that it will use these funds to further develop Agile Creative Studio, an API platform responsible for managing personal creative data to better target the optimization of video advertising campaigns.

Why We Should Care

] VidMob's agile creative studio uses what the company defines as unique creative data to identify the creative elements of a video ad that delivers better performance. VidMob's technology uses machine learning to analyze video ads, and uses this data to modify real-time video ads to produce greater impact.

"Advertising really improves over time through this iterative process of creating and learning," said Alex Collmer, CEO of VidMob, TechCrunch . He said the company was trying to create what she saw as a creative API: "Today, this friction point frequently affects our platform partners, with Facebook and snapshots, but we we see it expanding to other areas where the image is perceived as the focal point of communication. "

The company's video creation, analysis, and optimization tools are designed for social video advertisers. VidMob is a certified creative partner with all major social networks including Facebook, YouTube, Snapchat, Twitter, Pinterest and LinkedIn. With more money to devote to its Agile Creative Studio technology, it will be able to offer advertisers a more comprehensive platform for their video advertising efforts.

The News

VidMob's Agile Creative Studio Platform Still Active The company reported that it had already analyzed more than 280,000 ad assets with technology. This Series B financing was led by BuildGroup, with additional investments from Acadia Woods, Herington LLC, Interlock Partners, Macanta Investments, Manifest LP and Mr. Jones.VidMob collected 45 million dollars in total since 2015 year in which it raised $ 2 million in seed funding to strengthen the video editing industry.

About the Author

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Amy Gesenhues is a senior editor of Third Door Media, which features the latest news and updates from Marketing Land, Search Engine Land and MarTech. Today & # 39; hui. From 2009 to 2012, she was an award-winning columnist in several dailies from New York to Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO and Sales and Marketing Management Magazine. Read more articles from Amy.