//Update of Google Images – Google Lens live by @martinibuster

Update of Google Images – Google Lens live by @martinibuster



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Google has announced an update to Google Images that can have a significant impact on publishers selling online. The Google Lens feature is being deployed to Google Images on mobile devices. This feature is currently available in the United States and will soon be available in other countries and languages.

This update has already been announced by in September and is finally available at this time. aujourd & # 39; hui. Keep reading because this represents an opportunity to increase traffic and sales.

What is Google Lens?

Google Lens is a function similar to their Google Lens App available for Google Assistant and for Apple / Android devices. It allows a user to select parts of an image that interest him and to receive additional information about that item.

According to Google:

"To begin, the dots appear on the products and other objects that Lens has identified, and in the coming months, the points will appear in several types of images, such as landmarks, animals and plants. "

Google stated that Lens would give website owners additional information to get traffic web. One could assume that schema metadata play a role in identifying the content of images, but I doubt it.

It's closer to artificial intelligence and machine learning that feeds it. An idea of ​​how this technology works can be found in the Google webpage that describes a Google product with similar image technology:

"It classifies Quickly images in thousands of categories (such as, "Sailboat"), detects objects and faces in images and reads printed words contained in images.

Preview from your images
Easily detect large sets of objects in your images, from flowers, animals or transport to thousands of others categories of objects that are commonly found in images.

Excerpt from Text
Optical Character Recognition (OCR) allows you to detect text in your images. , with the automatic identification of the language. "

 An animated gif showing how to use the lens function to discover products for buyers.  An animated gif showing how Slow products scover function for buyers. "width =" 410 "height =" 822 "data-data-src =" http://weinternetmarketing.com/wp-content/uploads/2018/10/update-of-google-images-google-lens-live-by-martinibuster.gif animation shows how buyers can use Google Lens on Google Images to select a product in an image, then discover similar products in the online stores of the websites that sell it. This highlights the importance of hosting images of quality products.

What this Means for Publishers

The importance of this for e-commerce probably can not be overstated. The arrival of Google Lens on Google images represents for ecommerce sites a new way to attract more buyers to their websites. I have the impression that stores that take the time to create attractive original images of products for sale will have a high probability of being well positioned with Google Lens.

 A humorous yet meaningless stock image of a jumping man. <img class = "full-size-wp-image-275129 b-lazy pcimg" src = "http://weinternetmarketing.com/wp-content/uploads/2018/09/google-on-how-to-improve-sites-that-are-not-ranked-by-martinibuster.gif" alt = "Stock image humorous but devoid of meaning of a jumping man." Width = "621" height = "616" data-data-src = "https://cdn.searchenginejournal.com/wp-content / uploads Fantastic images that have nothing to do with your content should be avoided.

A common mistake in using images is to consider them as decorations. images should not be considered as decorations. For example, the image of a person who jumps with his laptop does not contain useful content that corresponds to an article on trends that will affect the business productivity.

In my opinion, this highlights the importance of a thoughtful and calculated use of images in a Web page: The images must complement the content and give a direct reaction to the textual content.

Think of the image as something that might appear next to a zero position snippet. This image should perfectly complement the content. In turn, if the image itself is meaningful, it can also better match Google images because the content around the image provides context.

Read the official announcement of Google here .

Images of Shutterstock, Modified by the Author
Screenshots by Author, Modified by the Author

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