According to a report Fortune on Friday, Twitter is under investigation by the Irish authorities for the protection of privacy for violation of the General Data Protection Regulation ( of the GDPR ]).
Michael Veale, a researcher in privacy protection at Unversity College London, filed a report with the Irish Data Protection Authority (DPA), complaining that Twitter was refusing to provide him with information on the type of data he had collected.
Veale's request was motivated by suspicions that the social media platform would collect additional data on users who click on links created by its link-shortening service, t.co, and qu & # She places cookies in users' browsers to follow them after their departure.
Under the GDPR, data subjects may request companies to provide a copy of the data collected, modify it, move it and delete it. Companies found guilty of infringing the RGPP may be charged royalties up to a maximum of 20 million euros, or 4% of their annual turnover, the highest amount. high being retained.
When Veale asked for a copy of his data, Twitter said no, it would require a "disproportionate effort," an exception allowed by the GDPR. Veale said that Twitter was wrong and that the exemption could not be used to deny the type of claim that he had submitted.
Why You Should Care
Eyal Katz, chief marketing manager for GDPR Insights of Namogoo, said that if t.co was considered by the authorities as a way to help "enrich personal data with a track record of clicks, then all the ecosystem martech could move towards a collapse of the GDPR.
The GDPR provides for fines of up to 4% of a company's total total revenue.
"Twitter may end up in a deadlock because even if they do not necessarily collect personal data using t.co, they most likely share this information with third party software vendors. monitoring, "said Katz. "These providers can use t.co's click tracking data to enrich theirs and create an online profile that can then be used to target online marketing campaigns … it's mostly online publishers that run the most risks, like Twitter, Facebook and Google. it is the publishers who collect the data in this scenario and they will have to monitor their software suppliers very closely. "
Learn more about the news
This is the first GDPR survey for Twitter. European regulators are already investigating complaints against Facebook and Google.
Veale is a veteran of the commotion: he launched a similar survey on Facebook early in the year. He sent this complaint against Twitter to the Irish Data Protection Commission (DPC) because Twitter's European headquarters of operations is in Dublin.
Forbes states that, since the complaint "concerns cross-border processing", the new European Data Protection Board, which will coordinate the efforts of the GDPR DPA in all regions, will probably be dealt with.
About the author
Robin Kurzer began his career as a newspaper reporter in Milford, Connecticut. She then made her mark in the world of advertising and marketing in Chicago in agencies such as Tribal DDB and Razorfish, creating an award-winning work for many major brands. Over the past seven years, she has worked as an independent and professional writer of communications in various industries.