On Friday, Twitter started alerting some users that their direct messages or protected tweets may have been sent to Twitter developers who were not allowed to receive them because of a bug identified there is almost two weeks old. The company claims to have identified the bug on Monday, September 10th.
In a developer's review released on Friday, Twitter found a bug in its Activity Account API, which allows registered developers to create communication tools with customers. . The company says the bug has only affected users' communications with business accounts.
In a message to users, the company sent one or more of their direct messages or tweets protected to Twitter developers because of the persistent bug since May 2017.
The journalist Mashable Karissa Bell tweeted the notice that she received from Twitter Friday afternoon. Twitter solved the problem immediately and continues to investigate the problem, but does not believe the information was mishandled
"Our investigation into this problem is ongoing, but we currently have no reason to believe that data sent to unauthorized developers has been misused," Twitter said in the message.
In addition, "any party likely to have received unexpected information was a registered developer through our development program, which we have significantly expanded in recent months to prevent abuse and misuse"
Why is this important for marketers? Many companies use Twitter direct messages in their sales and customer service functions to communicate with customers and prospects. While this seems to have affected a small percentage of users, it's another (even small) indicator for marketers who use services like Twitter as part of their marketing strategy. Over the past year, Twitter has focused on improving the "health" of its platform, including facilitating access for third-party developers. Ealier this month, Twitter has tightened developers access to its APIs and restricted the number of actions that third-party applications can perform each day.
H / T: TechCrunch
About the author
Ginny Marvin is the editor-in-chief of Third Door Media. She assists daily editorial operations in all publications and oversees paid media coverage. Ginny Marvin writes about paid online marketing topics, including paid search, paid social networks, posting and retargeting for Search Engine Land and Marketing Land. With over 15 years of marketing experience, Ginny has held both internal and external management positions. She can be found on Twitter as @ginnymarvin.