For over a decade, SMX® Advanced has proudly presented a program Elite, unbiased and vendor-neutral editorial, to thousands of search engine marketers around the world.
But we also know how important it is to learn directly from the search engines you trust, with your rankings and advertising investments.
That is why we were delighted to invite you to Seattle, June 3-5, to train directly with with Google and Microsoft . Only SMX Advanced brings these two plants together in one place. Discover what's in the store :
Keynotes & Exclusive Sessions
The SEM Track will Begin with an In-Depth Conversation on the Future research marketing and tips to stay competitive in an increasingly automated environment – including Ginny Marvin, Editor-in-Chief of Search Engine Land, Nic Darveau-Garneau, Google's Chief Evangelist, Vaishali De, Program Manager for Partner Group for Microsoft Advertising Engineering, and Lynne Kjolso, Vice President, Worldwide Support and Sales for Microsoft Search Advertising.
Next, it's time to organize insightful and rich sessions in SEO tactics and …
Google & Bing Talk Spam & Penalties: Want to know how Google and Bing determine what is right and what is wrong? Join Fili Wiese, a former member of the Google Search Quality team, and Frédéric Dubut, who leads the Microsoft anti-spam team, for a frank conversation about how both engines are fighting spam and managing manual sanctions. What's new in Schema & Structured. Data: Cata Milos, Senior Program Manager at Manager, will join Max Prin, Technical SEO Manager at Merkle, for an overview of advanced structured data tactics to ensure that your sites rank well by making content accessible to search engines. research. You will also get tips on how to ensure the longevity of content to avoid being excluded from the conversation by voice search. The evolution of the brand image: From brand to demand: Helen Provost, Google, Account Manager, will share the brand. -New ideas for which branding is more important than ever, quantify the value of digital brand advertising in the way of buying and explain how to create a media plan for a brand with a limited budget, using machine learning and automation at the scale.
Learning with Google
Join the Google Ads team on Tuesday, June 4th for a full session exploring some of the most crucial aspects of effective account and campaign management. Check out some of the in-store sessions:
Managing Large Accounts with Google Ads Power ToolsUnderstanding Your Creative Potential in Google Ads – Delivering Quick and Convenient Experiences to Improve the Performance of Your Google Ads
Microsoft Networks and Solutions
Go catch Microsoft Advertising (formerly Bing Ads) in several different places:
See you Monday night, June 3rd for a networking event organized by Microsoft on inclusion and diversity at the venue working. Look forward to the Landmark's 2019 Ceremony and afterparty search engine on the evening of Tuesday, June 4, sponsored by Microsoft Advertising, for a fantastic evening celebrating the research community. Come attend the Solutions Track solution on Wednesday, June 5th for two exciting training sessions with the Microsoft Advertising team.
Choose your ideal pass
Book by Monday, June 3 at save up to $ 300 on on-site rates ! Choose the package that suits your goals and budget and register now.
All accesses: All sessions, keynotes, networks and amenities. All Access + Workshop Combo (Best Value!): The complete SMX experience, as well as your choice of an immersive one day workshop . Networking and Search Engine Rewards: Full Access to the Exhibit Hall and Networking Events, as well as Sponsored Sessions (Including Sessions Learn with Google and the Microsoft advertising sessions mentioned above!), Presentations of downloadable speakers and plus .
See you in Seattle!
The opinions expressed in this article are those of the invited author and not necessarily those of Marketing Land. Associated authors are listed here .
About the Author
Marketing Land is a daily publication covering the news, trends, and strategies and the tactics of the digital marketing industry. Special content, site ads and occasional sponsor messages are published by Marketing Land.