As a player, former Dallas Cowboys quarterback Tony Romo never tasted at the Super Bowl. This year, however, he has one of the best seats in the house as a color commentator for the broadcast of the match by CBS in Atlanta on Sunday. Since he began his role with Jim Nantz, the commentator, Romo has become a cult hero by calling plays even before they happen, and many claim that it's not the same. he is the best football analyst.
So, how does Romo relax after the pressure and energy of an NFL match? According to a new Super Bowl advertisement for Sketchers, it's as simple as a pair of Skechers donning shoes.
The 30-second spot shows Romo, who has been working with the brand since 2017, realizing his eventful life. outside the broadcast booth easier. A cavernous golf hole, a robotic vacuum cleaner and a floating tray are just some of the ways Romo relaxes to get into what's called "Romo Mode" and makes it easier for him, much like shoes to don that he promotes.
"It's been two exciting years since I left the field – all my preparations for my first Super Bowl as a broadcaster," said Romo. "Advertising is about taking easy steps – something I need to do more – after Sunday, of course!"
This is the seventh time that the brand has been advertising in the game. In 2010, Hall of Fame quarterback, Joe Montana, introduced Skechers' first campaign to the Super Bowl and, last year, another Hall of Fame member, Howie Long, promoted the brand's wide shoes. settled a $ 40 million (FTC) lawsuit for false claims about health and wellness advertising. In the complaint, the FTC claimed that the brand had violated federal law by falsely claiming that its line of shoes at the time would help people lose weight and strengthen and tone their buttocks, legs and muscles. abs. The FTC specifically referred to an advertisement broadcast during the Super Bowl and starring Kim Kardashian .
Apart from the Big Game, the brand continues to work with former boxer Sugar Ray Leonard. Pete Rose, David Ortiz, Mariano Rivera, Ozzie Smith, Tommy Lasorda, Joe Namath, Ronnie Lott, Karl Malone, Kareem Abdul-Jabbar, Rick Fox and Wayne Gretzky