You can now add YouTube video assets to Google's RDA campaigns. . Google also announced two update reports for responsive display ads on Thursday.
Why do you care? It was only a matter of time before the video – via YouTube, of course – became an option for RDA campaigns. Like RSA ads (responsive search ads), these ads are largely automated and advertisers are adding multiple images (and now up to five YouTube videos): dynamically-distributed titles, descriptions, and brand logos. in different combinations and sizes of ad.
Last fall, Google announced that responsive display ads would become the default display format . This week's announcements are the first substantial updates to the RDAs since the initial deployment.
Report on combinations. Potentially serving dozens of dynamic combinations can make it difficult to evaluate what works. The new Combination Report (shown above) is designed to give advertisers more insights into the best performing asset and copy groups. You'll find the report under a new "Combinations" tab in the Google Ads interface.
Strength score of the announcement. A variation of the announcement strength level already available for site security officers is now available for ADRs. Google will show you progress reports on the number and quality of images, titles and descriptions that you have added, with tips for improvement for "next steps".
This can be helpful, but do not worry if your ads strength score is "average". If you are satisfied with your range of assets, you just need to start the tests.
About the Author
Ginny Marvin is the editor-in-chief of Third Door Media, which manages the daily editorial operations of all of our publications. Ginny writes on paid online marketing topics including paid search, paid social events, targeted posting and retargeting for Search Engine Land, Marketing Land and MarTech Today. With over 15 years of marketing experience, she has held senior management positions in both in-house and agency management. It can be found on Twitter under the name @ginnymarvin.