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Let's talk about content and SEO on the page – about steroids. Let's talk about cutting-edge SEO research that can really transform your success into ranking.

Our discussions in recent years have been centered on the editorial plans of . and user engagement .

Although they are certainly part of the equation (and I am a strong supporter of the quality of content, avoiding SEO spam and creating helpful answers), we have forgotten It is important to understand the content: decisions based on data .

I want to reinvent your definition of difficulty in keywords. I want to reinvent your understanding of competitive analysis. It's time to take full advantage of the latest SEO tools for content creation.

Comprehension Page 1 The Most Important Ingredient of SEO

Not all keywords are equal.

Creating a 1000 word blog post is certainly a good SOP and an effective way to inform your content writers. However, this is probably not good advice for the keyword for which you are trying to rank.

Different types of queries require different content. This means that page 1 will be radically different if you are looking for an "SEO Blog", "Buy CBD Oil Online" or a "Berlin Underground Techno Club".

I would like to invite you to study page 1 and truly understand the type of content, the length of the content and the frequency of the keywords that Google would like to see.

To be successful on SEO, your keyword research and content planning require an update.

Using Statistical Relevance to Understand Successful Websites

The past two years have been marked by a surge in tools that perform competitive keyword searches. Statistical analysis has never been so easy or so fast.

The new SEO tools use statistical analysis to understand what all these websites have in common – and for what ranking factors your website is failing. You now get a list of relevant statistical optimizations to perform.

The difference from a conventional crawler (like Screaming Frog) is that relational SEO tools do not display a fixed set of recommendations that are irreversibly encoded.

Their recommendations are based on the statistical relevance of a factor for your target keywords. This is specific, instead of the "one size fits all" approach of most caterpillars.

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Instead of telling your team" extend this blog post ", you can now tell them," Prolong this piece of 383 words, two pictures and one video. Make sure to use the exact match keyword twice in H3 and add the following keywords … "- knowing that it will move the needle because that's what the web sites on the page 1 have in common.

The New Kids on the blog: The rise of SEO tools on the page

The tools whose popularity continues to grow include:

Listener. Optimization of CORAPage ProWebsite by SEO Power SuiteSurferSEO

I am not affiliated with any of these tools, and this analysis is based on my practice of using these tools in my agency work over the past two years. years.

These tools vary according to the number of search results and ranking factors that they measure. Some measure a handful of SEO factors on the page, some look at LSI keywords with TF-IDF analysis, others up to 600 ranking factors, including backlinks.

Points to consider when setting up a new SEO tool on page

There are three factors that I like to take into account when of implementing a new tool in my workflow.

For correlational referencing, they are:

Data and TransparencyRecommendation qualityUsability

Think of all these tools. As a difficulty analysis of the most sophisticated keywords of your life.

If you believed in the density of keywords (percentage of the keyword in relation to the number of words on a page), it told you "use more the keyword".

The current tools not only tell you which specific ranking factors (titles, images, bold, italics, or lists) need to be optimized – they also tell you that these factors are most likely to be effective. to have a positive impact on your ranking.

Data and Transparency

Fi CORA is the only tool for not only reviewing the top 100 research results (and therefore providing the most in-depth analysis of the results of the research). research), but also to present a complete analysis. This includes every website and the state of its optimization.

According to the SurferSEO website, the top 40 search results are analyzed to allow their analysis on the page.

SurferSEO and other tools provide you with the recommendations but not the detailed report of your competitors. This means that you will not be able to reverse their calculations – and you will have to trust their recommendations without knowing the underlying dataset.

CORA is also the only tool that measures more than 600 ranking factors. With CORA, you can even use APIs (for example, Ahrefs) and consider backlinks (while others are pure page-referencing tools). It includes a unique detailed task list that prioritizes the factors that seem to have the greatest impact on rankings.

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CORA is the big winner with respect to the data provided and the number of ranking factors measured.

All other tools focus only on page-by-page referencing factors. They mainly examine the frequency of the terms of:

The exact match keyword.Variations of target keywords

But unlike the density of keywords, they measure the frequency of terms by ranking factor pertine such as titles, paragraphs, bold, italics, lists, etc.

SurferSEO uses about 10 types of factors and works more like a crawler with a fixed list of factors for which it publishes recommendations.

This looks like this: Website Checker examines 17 factors on the page.

Page Optimizer Pro correlates 29 selected factors based on search engine optimization and single-variable tests. You can view the tests behind the factors posted in their blog. It also includes features to revise page layout, media types, and schema markup .

All tools also offer a solution for contextual keywords. Page Optimizer offers TF-IDF analysis, just like Website Auditor. SurferSEO calls them "striking words".

The use of semantic-related keywords will help to increase the relevance of the subject and facilitate the use of other natural language processing tools ( and, therefore, most likely, Google). ) to understand the intent, subject, and concepts of your content.

Many SEO professionals have seen an increase in rankings resulting from the proper use of keyword variants and semantic keywords.

Quality Recommendation

By comparing the recommendations of several tools, you will realize that they will never return exactly the same recommendations.

Some will tell you to add a 2x keyword to an H3, and others will tell you 3x. . How can this be and what does it mean for your optimization?

Warning: Perfection is the enemy of the fact. We are aiming "pretty well".

The correlation is not a proof. However, this allows us to understand the factors that are most likely to succeed.

The goal is not to get an "A" or 100% of all the tools. The goal is to remove optimizations that will allow us to move quickly.

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Robots such as Google (and these tools ) check the source code of a website, not the visual we like as users.

This source code includes headers, footers, contents in bodies, etc. The tools have different abilities to understand the code raw HTML source relative to HTML rendering.

Google indexes the rendered content, so the rendered solutions are probably closer to what Google's crawlers also see.

CORA, for example, takes into account all content, including the header, the footer and even developer comments by rendering HTML with built-in Chrome.

However, Page Optimizer Pro determines the word c Mount per page by rendering the HTML code with a simple browser. The result of the number of words is similar to SEOquake from SEMrush.

Other tools could only use raw HTML.

Do not forget that all tools also calculate the variations of your keywords and their synonyms. as well as match the words differently. Comparing the variations between the tools is often like comparing apples and oranges.

Second, the recommendations are based on the dataset with which you compare your website.

When using Page Optimizer Pro or the Auditor Web site (as well as the creators), the recommendation is to compare pages of the same type. Compare the inside pages with the inside pages (not the homepages), and the product pages with the product pages (not the categories), and so on.

This means that you compare your page to 5 to 10 competitors of the same type of page that are more successful than you.

In contrast, CORA takes into account the top 100 search results of all types of pages, SurferSEO compares 40 search results. The recommendations are therefore standardized according to the size of the dataset. .

This is particularly interesting for TF-IDF analysis. TF-IDF allows us to understand how to use contextual keywords (LSI). TF-IDF is the frequency of the terms (number of keywords) in a document multiplied by the keywords used in the set.

In TF-IDF and Web Auditor's Page Optimizer Pro, we manually select the competitors we want to compare. our site against. Our manual decisions can negatively affect the calculated result.

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Third, the quality of the recommendations is based on the factors included in the tool – and how they are hierarchical.

More importantly, the recommendations differ according to the tools depending on the underlying assumptions that the creators have made about it. importance of certain factors of classification.

By using the different tools, we buy the different philosophies of referencing of the creators in matters of referencing:

Filing cabinets must be included in the tool?

SurferSEO and Website Auditor hard code their recommendations (rather than most crawlers and SEO plugins) and return the same set of factors, regardless of the keywords entered. We are not aware of the reasoning behind the factors included.

Page Optimizer Pro also offers a fixed set of recommendations. However, they were chosen based on years of single-variable testing by the creators and are updated regularly to reflect their importance based on the latest research.

CORA includes more than 600 ranking factors, even hypothetical, and has no preference on their importance. This means that the recommendations are based solely on statistical relevance and will change for each keyword.

On a continuum ranging from the personal preference of ranking factors to statistical analysis, we would first find: Site Auditor and Surfer SEO, then Page. Optimizer Pro, then CORA.

Ease of Use

CORA treats a lot and is therefore an office application, just like Website Auditor (a website crawler with excellent content tools ). Page Optimizer Pro and SurferSEO are browser applications.

The Website Checker is the winner of my personal friendliness. It's fast, easy to use and intuitive. I can only plug in my domain, then the URL of the target page and keyword, and I will receive all the recommendations.

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It's easy to see which competitors are selected and included / excluded from the analysis if necessary (for example, if they're not there). do not have the same type of page). I can insert several target keywords in the tool to get the full analysis.

I work mainly with Website Auditor because I greatly appreciate the process.

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svg%3E - The rise of SEO tools on the page: pushing the limits of SEO and content SurferSEO

The second best tool in terms of usability, I would say, is SurferSEO. This is the flat white SEO tools – a sexy, minimalist and smooth browser version.

It allows a fast, high-level analysis and understanding of the needs of a page. It also looks good on a screen sharing with clients as it does not have the feeling of nerdy SEO that some of the crawlers have.

SurferSEO competes with Page Optimizer Pro for second place in my preference for ease of use. I like how Page Optimizer Pro gives an overall score that we can track over time and see improvements.

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I also find Page Optimizer Pro very convenient and useful. to inform my editors of content and return a list of recommendations, including the number of words, the media items to use, and how to optimize the SEO factors on the page.

can see how, with a little training, this tool can be used someday, a team of content writers with weak to intermediate SEO knowledge

Although CORA offers the largest number d & # 39; information, he will need an expert in SEO specialized in detail to interpret the result. Many functions are not explicit and the huge Excel files can be overwhelming at first.

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svg%3E - The rise of SEO tools on the page: pushing the limits of SEO and content 191990917And the winner is …

We have examined:

data and accuracyQuality of recommendationsUsability

What is the best SEO tool on the page?

The answer depends on your personal preferences, your role in the team and the part of your SEO process that you are planning to use the tool .

It depends on your preference for:

Detailed data in relation to the set Statistical recommendations relevant to best practices. Detailed complex reports compared to simple and practical use.

High-level overview, screen sharing on a customer call and live presentations to the team or other stakeholders, I recommend SurferSEO or the Auditor website.

They will make you look good. You will be able to justify a data-driven strategy – without looking like a complete nerd. These tools make it easy to sell your recommendations because you want to believe them.

But do not forget that we have no idea of ​​their data collection nor the priority that they attribute to the ranking factors displayed. .

These are reference referencers for beginners (at least for the moment) or sales people / marketers who do not want to dig into every detail.

If you want your SEO and content team to be interested in making data-driven decisions, accurately refine SEO pages and use context keywords effectively, teach them to use Website Auditor or Page Optimizer Pro.

Working with Page Optimizer Pro will help you keep your keyword. research and content planning. Your content briefings and content upgrades will be more specific than ever, taking advantage of ranking factors that have proven relevant in a series of extensive SEO tests.

Page Optimizer Pro (or POP as the insiders name it) makes your content creation truly data-driven and helps you understand what powerful websites are doing correctly.

If you are working on complex SEO campaigns in competitive niches, or if you simply want to trust your success in ranking. CORA is your best choice in 2019.

Although difficult to use, it offers by far the best data and the most profound information. This is the only tool that is fully transparent and creates a fluid task list based solely on statistical relevance.

So, are you …

A survey that attempts to get an overview of the optimization needed for a page? An SEO professional creating detailed content plans? An author who is looking to do SEO on the right page? Or an SEO expert who tries to dive deeper?

In any case, I strongly recommend that you rethink your keyword research, content planning, and content creation. SEO professionals study page 1, identify winning strategies and exploit them to their advantage. You should be too!

Correlative relational SEO and the community of testers have demolished many myths about SEO in recent years.

The use of tools like Page Optimizer Pro and CORA will teach you to take nothing for granted – until you have some data to back them up. You learn to understand what works, no matter how controversial

Use the power of these new SEO tools on the page and create truly data-driven content.

Happy ranking!

More resources:

Image credits

In the photo # 1: [ Pexels.com
Posterior photo n ° 2: Pexels.com
All screen shots made by the author, March 2019