Fact: 93% of online experiments begin with a search.
Regarding the profitability of organic traffic in results management, it is clear that the world's leading marketing teams invest the time necessary to develop an SEO strategy and produce content optimized for research. The SERP has become increasingly important as marketers compete with the increase in content creation and decreasing organic visibility on social media platforms.
However, the process of optimizing research content has long been complicated – or at least more complex – by silos of teams and agencies common to today's marketing organizations.
When it is produced by one team and then "optimized" for one search by another, the content does not get the best opportunity for discovery of organic searches. Too often, the SEO process involves different marketing functions combining analysis and exploiting information largely based on past experiences and / or small samples of anecdotal evidence.
Not only does this result in tedious hours of forced and ineffective collaboration, but simply, it does not work.
The truth is that content, SEO and social media are intrinsically linked. When content is designed, produced, and distributed with all three in mind, the result is exponential optimization. The challenge has always been to bring together multiple functions and marketing tools to make the process work.
"The creation of a consistent MarTech stack will allow any business to derive more value from its data, which in turn will produce positive business results. While the focus on the customer experience is a unifying factor at the strategic level within the enterprise, the use of shared data and metrics helps to achieve this goal in detail. For example, many brands now use shared goals of profitability, return on investment and voice sharing to create a culture that looks at the overall business situation. "
How to Streamline Content Ideation and Planning
At NewsCred, we believe that there is an inevitable convergence of content marketing and search marketing – and that this trend will have a really positive impact on marketing performance. That's why we recently upgraded our content marketing platform with Idea Lab, a unique source for keyword research, optimization and ideation.
Idea Lab breaks down the divide between ideation and execution by improving the content creation process through research data and social trends, allowing marketers (even without SEO background) to easily identify topics that interest their audience. high in search engine results and generate organic traffic. Marketers can perform automated keyword searches, track competitive rankings tracking, and review the sharing of voice data results to determine which keywords to target while ensuring that their content All from the same platform where they request launches, start workflows, distribute content and analyze performance.