//The Importance of SEO for Content Distribution – and How Our Content Marketing Platform Can Help You

The Importance of SEO for Content Distribution – and How Our Content Marketing Platform Can Help You

 

 

Fact: 93% of online experiments begin with a search.

Regarding the profitability of organic traffic in results management, it is clear that the world's leading marketing teams invest the time necessary to develop an SEO strategy and produce content optimized for research. The SERP has become increasingly important as marketers compete with the increase in content creation and decreasing organic visibility on social media platforms.

However, the process of optimizing research content has long been complicated – or at least more complex – by silos of teams and agencies common to today's marketing organizations.

When it is produced by one team and then "optimized" for one search by another, the content does not get the best opportunity for discovery of organic searches. Too often, the SEO process involves different marketing functions combining analysis and exploiting information largely based on past experiences and / or small samples of anecdotal evidence.

Not only does this result in tedious hours of forced and ineffective collaboration, but simply, it does not work.

The truth is that content, SEO and social media are intrinsically linked. When content is designed, produced, and distributed with all three in mind, the result is exponential optimization. The challenge has always been to bring together multiple functions and marketing tools to make the process work.

As indicated by MarTech Today :

"The creation of a consistent MarTech stack will allow any business to derive more value from its data, which in turn will produce positive business results. While the focus on the customer experience is a unifying factor at the strategic level within the enterprise, the use of shared data and metrics helps to achieve this goal in detail. For example, many brands now use shared goals of profitability, return on investment and voice sharing to create a culture that looks at the overall business situation. "

But how?

How to Streamline Content Ideation and Planning

At NewsCred, we believe that there is an inevitable convergence of content marketing and search marketing – and that this trend will have a really positive impact on marketing performance. That's why we recently upgraded our content marketing platform with Idea Lab, a unique source for keyword research, optimization and ideation.

Idea Lab breaks down the divide between ideation and execution by improving the content creation process through research data and social trends, allowing marketers (even without SEO background) to easily identify topics that interest their audience. high in search engine results and generate organic traffic. Marketers can perform automated keyword searches, track competitive rankings tracking, and review the sharing of voice data results to determine which keywords to target while ensuring that their content All from the same platform where they request launches, start workflows, distribute content and analyze performance.

 Lab of ideas - Insights.gif "width =" 592 "height =" 368 "/></p><p> Idea Lab goes beyond search volume data, providing marketers with a global view of the SEO opportunity and the comparison between their brand and their competitors, as well as a better understanding of the needs of the marketplace. their audience. As a result, our customers are developing engaging content that increases targeted site traffic: "NewsCred's Idea Lab is extremely valuable for quickly understanding the volume of search trends and providing intelligence recommendations. for research, "according to Kate Walker, Head of Content Marketing and Social Media at Toughbook Marketing at Panasonic.</p><p> Here is the complete list of Idea Lab features available in the CMP NewsCred:</p><p><strong> Keyword research and recommendations </strong>. Allows us to determine the keywords to target to improve search rankings. We can broaden or refine the topics we write to you by using automated keyword recommendations to ensure that our content meets the related concepts sought by our audience.<br /> <strong> Frequently Asked Questions </strong>. Provides a list of questions posed by our audience and allows us to develop our content in a perspective that delivers the ultimate value to our audience and position NewsCred as a knowledgeable resource.<br /> <strong> Share of the voice </strong>. List the complete set of competitors who rank for a particular topic or keyword, so that we can review existing content and refine ours to optimize organic traffic.<br /> <strong> Tracking the ranking of keywords </strong>. Identifies other people who rank for valuable keywords. This gives our team the means to identify gaps in content that impact the SERP's position and develop a strategic and tactical plan to address it.<br /> <strong> Data on social trends </strong>. Measures popular articles, formats, and channels to an audience for a given topic or keyword.</p><p> And it's not just our customers who benefit. Each member of NewsCred's marketing team also relies on Idea Lab to highlight key insights that help us drive organic traffic and better understand the target roles of our own marketing. This is how we know that it is a valuable job.</p><p> To learn more and see Idea Lab in action, visit <a href= get.newscred.com/idea-lab .