This is a story of wage inequity, told through a cascade of hidden camera and healthy snacks for the heart.
Big Little Lies' latest actress, Laura Dern, is the executive producer of the video that seduces some unsuspecting male shoppers with a sex-specific mixed nut pack, 20% smaller than the female version but sold at the same price. (They are clearly marked "his package" and "his package" on the label.)
Guys are outraged, that's the least we can say, d & # 39; 39 to learn that they are losing. ("I feel exploited," said one man, "I feel discriminated against," said another). Welcome to our world, say women around the world.
The campaign comes from NUT-Rition, a company of the Kraft Heinz Group, in partnership with Dern and the non-profit organization Equal Rights Advocates, to draw attention to wages. gap between men and women. At present, women are earning about 80 cents per dollar compared to their US counterparts, "and that's just nuts," says the brand, which released its digital short film Tuesday at the Occasion of the National Day for Equal Remuneration.
"The situation will not be resolved overnight," Dern said in a statement, noting that minority women face an even greater imbalance. "But every voice and every action can make a difference."
Calling this an "equal pay package", the NUT-Rition launches real versions of this package of almonds, cashew nuts and pecan nuts of more than 20% and dried fruits online and at some retailers as a limited-time product.
The "pay equity" product will help fund a legal hotline for people who complain about pay inequity, while this ongoing effort aims to "inspire change in the workplace" in the United States and to help women workers better understand their rights, "said Noreen Farrell, Executive Director of Equal Rights Advocates.