This week, Branch announced the acquisition of the TUNE Attribution Analytics platform and team. With its award platform, Branch will focus on HasOffers, its performance marketing solution.
The branch published in February a mobile attribution offer called Universal Ads, which will now be reinforced by TUNE. While TUNE has been focused on crediting ads leading to application installations, Branch will also include the assignment of other types of effects to from ads in the mobile web and apps.
About the author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technology topics for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / writer for Viacom; created a successful interactive game, PLAY BY EAR: the first CD game; founded and directed an independent film exhibition, CENTER SCREEN, based at Harvard and M.I.T .; and served for five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn and Twitter at xBarryLevine.