This is a special edition of Tech Talk for Valentine's Day; We will be introducing many new features of the Content Marketing Platform (CMP) in 2019, but this is entirely dedicated to creating content that will appeal to search engines. Read on to find out why we designed Content Optimizer and how this CMP feature can improve the success of your marketing content.
As marketing professionals, we build detailed personas and briefs to ensure that our creations are designed for the target audience and of the highest quality. After all, performance marketing means being in pursuit of a common mission: attracting qualified traffic that (with the right strategy) will turn into successful customers and long-term customers.
But the main critic of marketing content is often not our target audience. It's Google.
In a world characterized by an explosion of strategies and marketing channels, search algorithms play a determining role in discovery. The performance of the content depends on the ability of our audience to discover it, to understand it easily and to derive value from it – often in the context of a question or subject that they are exploring in an organic way. Organizations that strategically optimize their most valuable and valuable assets will each time win the battle for organic products.
In fact, NewsCred recently unveiled new data – based on our own customer base of more than 200 companies – that shows that SEO is nowhere and even gaining ground. Over the last two years (2017 to 2018), the percentage of traffic generated by organic research has steadily increased among all our customers.
The point? Despite the proliferation of multichannel marketing tactics, SEO should remain a focal point for marketing teams across all sectors. In the past, we had created things like The Ultimate SEO Checklist for Content Marketers ; We are now putting the tools marketers need directly into our CMP.
How NewsCred Helps Marketers Optimize Content for Research
Last year, NewsCred unveiled Idea Lab the CMP's unique source for SEO, social trends, and competitive domains, as well as recommendations to help content creators research on keywords and accelerate idealization. But identifying the topics and keywords that are likely to rank well is only half the battle of the SERP …
This is why NewsCred has developed Content Optimizer the CMP integrated writing wizard. This new tool helps marketing teams quantify the quality of content by providing analysis and recommendations for readability, use of keywords, and metadata to optimize content based on ranking. in the search results.
And if you're a NewsCred customer, is starting to optimize your marketing content today!
Anthony Aiosa is NewsCred's Product Marketing Manager.