Target seeks to achieve a balance between scale and quality by adopting a new approach to its third-party market.
Why You Should Care
Amazon and Walmart (among others, like eBay and Sears) have large markets of third-party sellers that have little friction to apply and join. Target takes a different approach, reaching out to a selection of brand manufacturers directly falls into specific categories. There is no way to apply for the new program, called Target +. You must be invited.
These marks will bear the cost of shipping, return and other related charges.
We see this as a long-term opportunity to generate profitable growth, "said Rick Gomez, Director of Target. CNBC Marketing Manager and Digital Manager. "This is a group of products and brands very well organized and selected."
To learn more about the news
Target works with brands of articles of sports, toys and musical instruments to test According to CNBC, expand its activities to household products, electronics and outdoor equipment, based on research data in-store and online. The gigantic competitors' markets are notoriously difficult to control. This has sometimes caused negative reactions from public relations and forced companies to withdraw products from sellers. Prior to this change, Target had put in place control measures for third-party sellers, including initial vendor approval and SKU approval.
About the Author
Ginny Marvin is the editor-in-chief of Third Door Media and manages the daily editorial operations of all our publications. Ginny writes on paid online marketing topics including paid search, paid social events, targeted posting and retargeting for Search Engine Land, Marketing Land and MarTech Today. With over 15 years of marketing experience, she has held senior management positions in both in-house and agency management. It can be found on Twitter under the name @ginnymarvin.