//Spotify's marketing director, Seth Farbman, leaves the company
spotifys marketing director seth farbman leaves the company - Spotify's marketing director, Seth Farbman, leaves the company

Spotify's marketing director, Seth Farbman, leaves the company



Seth Farbman says goodbye to Spotify.

The company's marketing director, who has held the position for three and a half years, will be leaving at the end of September to "pursue other opportunities". He will play a role in the transition. The news was announced in a filing of the US Securities and Exchange Commission (SEC).

"I came to Spotify to create a world-class marketing organization and to make the Spotify brand the leader in music, culture and innovation," Farbman said in a statement. "We've achieved all of these goals, but we've also done something that most companies do not dream of doing: we've transformed the affinity for the Spotify experience into brand love. I have all confidence in the creative and competent team in place. "

Spotify's founder and CEO, Daniel Ek, thanked Farbman for his "hard work" during his tenure and said he played "a crucial role in building our brand around the world and building from a remarkable team. "

Under the direction of Farbman, Spotify realized several memorable campaigns, notably those which relied on the user data of the music broadcast service with humorous results. Others included a collaboration with director David Fincher and a takeover of subway station that paid tribute to David Bowie. Before moving to Spotify, Farbman was appointed CMO of Gap.

Spotify did not announce the replacement of Farbman. The company refused to provide additional comments.