To succeed in content marketing, it is essential to create quality content that provides answers to questions from your target audience. The most precise answer you can bring, the greatest impact you will have. It is obvious.
Once your content is published, it is very important to promote it. Why invest so much time and effort in creating your content if no one sees it? Several techniques exist to share your content:
Share your posts (and redistribute several times) on your social networks in the coming weeks
Distribute content by e-mail
Implementing an Influential Marketing Strategy
Share your content in online communities and social niche bookmarking sites
Ask your colleagues to share your content on social networks.
Let's focus on the last point: encourage your colleagues to share your content and make a huge difference.
Why is it important to put in place a program to defend the rights of social workers?
In the era of the decline of organic production on social networks, it has never been so important to encourage the defense of employees' interests online.
Your business may already have a lot of success in social media. But as a group, your employees can reach a much wider audience on Facebook, LinkedIn and Twitter than you could do alone. Even though your business may be very successful on social media, as a group, your employees can reach a much wider audience on Facebook, LinkedIn and Twitter than you could do it yourself. Advocacy is about turning employees into brand advocates, to amplify the content of your business and increase your audience.
Companies are investing more in social selling to expand their businesses.
According to Linkedin Sales Sales, Social Sales aims to leverage your social network to find the right prospects, build relationships of trust and achieve your sales goals.
It's easy to understand the role your team members will play. To reach the desired social sales level, you need content.
Content retention plays a key role.
To succeed in your employee advocacy program you must offer the right content to your employees so that they can feel comfortable with the content that they will share with their subscribers. And make sure your teammates share only the content of the company. They want to demonstrate their expertise and develop their personal brand. That's why it's so important that they share industry news, the opinions of other experts and other influencers, and so on.
In addition, sharing content from a third party is also essential for your business:
To be credible: you must show that you are not the only one to share your vision;
To build brand awareness: As your employees want to develop their own e-reputation, you also need to build your brand awareness.
To build thought leadership: Sharing the jewels of your field will help you establish yourself as a leader of opinion;
To send love to influencers and interact with the actors in your space: you will be identified by them and they will be happy to be quoted in the end;
That is why curation of content will play a key role in your program of advocacy for social workers.