Your company's website is its window to the world. This is where customers and prospects discover the company, its products and services. It's an important way to engage people and build relationships with them, as well as a vital part of your digital experience. Because so many people do their research online before contacting your company, your website is the way you make sure you participate in decision making. Because this is so essential for your business, it is important to create a website that will be attractive, relevant, on the and current brand.
In this series of blogs in seven parts you will learn how to decide if your website needs to be updated, to effectively execute an update. full day and to ensure your website is well positioned to stimulate growth. For this first article, we will focus on choosing an update to your website and what should happen once this decision is made.
First things first: should you update your website?
How do I know if your website needs work? Updating your website takes time and resources, which can be important depending on the size and complexity of your website. Therefore, you want to make sure to take charge of the project for the right reasons, not just because someone else has said it.
What are the good reasons to update your website? Ask yourself these questions:
When was the website last updated?
If dinosaurs still roamed the earth, it's time to get up to speed.
Has your company's strategy changed significantly?
If so, you must ensure that your website reflects the new direction.
Is your website easy to navigate and use?
If prospects or customers have to work hard to find what they need, you will not be able to get their business. In this brave new marketing world, customers are responsible for their buying process, and the easier it is for them, the more likely they are to get their customers.
Does your website still reflect the image of your company and its positioning?
Having a discrepancy between the external brand you post on your website and your current market position can create a disjointed brand experience.
Do you have new products or services that are not represented on the site?
More than 80% of the decisions of the buyer are made before speaking to one of your sellers. If someone can not search your product online, he will probably never buy it.
Does your website meet your goals for engagement and conversion?
It is imperative for a good user experience, to constantly update your SEO and perform technical updates to improve the speed and reliability of the site.
Is your website mobile friendly?
If this is not the case, this places your company in the same category as the cavemen. It's a mobile world.
Is your website slow?
In this unstable world, we have been trained to wait for things instantly. Do not let customers or prospects wait for your web pages to load. They will not come back.
Does your website offer visitors the digital experience that they expect from your brand?
If you have hired the best people anywhere in your company, but your digital experience is lacking, you can not expect your customers to trust you – let alone defend your brand – if you do not have the # Are not. giving them a phenomenal experience when they access your website.
Depending on the answers to these questions, you may need to update your website. And, this update can range from a few simple changes to a complete redesign and a new architecture of your site.
Your website needs a major redesign … what now?
If you have decided that your website needs a major redesign, just like an architect who builds a house, you will have to follow the five steps below:
1) Create a plan
You can not create a business website yourself. You must build your team and have a strategy for the final product.
2) Build the foundation and the walls
No house will ever be built without a master plan and schedule. Create a project schedule, create the information architecture (IA), and then only then start the design.
3) Developing the interior
4) Decorating both inside and out
The fact that you build does not mean that they will come. You must drive traffic to your website and then convert it.
5) Maintenance and updating
The only way to find out if your website is successful is to follow the relevant indicators for your business. Before launching, be sure to test, test, and test again. In this ever-changing world, your website is out of date as soon as it's launched. Be sure to set up a process for continuous updates.
Stay tuned for the next blog in this series, where we will delve further into Step 1: Create a Plan.