The parent of Snapchat Snap Inc. announced Thursday a set of new features designed to help keep pace with a digital environment that values efficiency, revenue opportunities and advanced creativity.
Why You Care
Many new features enhance Snapchatter's key experience, but open up essential perspectives for marketers and advertisers.
Dynamic Scanning and Enhanced RA brings the Snapchat experience to life with improved motion tracking, new interactive models via Lens Studio landmark manipulation and object analysis. From solving math problems to movie posters to viewing new perspectives on historic places, brands will be able to provide context-focused content to reinforce their engagement with the public.
The new third-party application integrations via Snap Kit allows application users such as Tinder, Netflix, VSCO and GoFundme to create new applications. Stories of custom partners directly from Snapchat. Partner apps will be able to post Snapchat stories on their own platforms with the added ability to monetize their content with full-screen mobile ads in the coming months.
Snap Originals is expanding its mobile broadcasts with a range of dramas, comedies and scripted docuseries for various audiences. Available worldwide on Snapchat's discovery page, each episode lasts about five minutes and includes six-second commercials that can not be undone and can be purchased. for multiplayer games in real time with original games and developed by partners designed for Snapchat. Snap Games will offer advertisers six-second advertising spots on the platform, which can be accessed directly from the chat for quick and intuitive play.
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