//SEMrush Expands to Amazon with Sellerly for Product Page Testing
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SEMrush Expands to Amazon with Sellerly for Product Page Testing

 

 

SEMrush is a popular platform for competitive intelligence used by advertisers. launched a new product called Sellerly specifically for Amazon sellers.

Announced Monday, designed by Sellerly to give Amazon sellers the ability to split detail pages of products tested.

"By introducing Sellerly as the seller's friend in Amazon marketing, we hope to improve hundreds of existing vendors. strategies, "said Eugene Levin, director of SEMrush's strategy, in a statement. "The tests split by the seller are just the first step. We have already started to create a community around the new product, which is very important for us. We believe that by combining user feedback with our advanced technology and our 10 years of experience in SEO software, we will be able to create something truly exceptional for Amazon vendors.

How does it work Sellerly is currently free to use Amazon sellers connect their Amazon accounts to the tool to manage the pages of their products. edit product detail pages for comparison to controls Sellerly collects data in real time and sellers can then choose winners based on views and conversions.

Vendors may perform an unlimited number of

Why Should We Care? Optimized product detail pages on Amazon are a critical part of the platform's success, while Amazon continues to generate online sales for merchants, large and small, and as competition only intensifies, product page optimization becomes even more critical. not support native AB tests. Sellerly is not the first split test product placed on the market for Amazon products. Splitly (paid), Listing Dojo (free) are two other offers offering similar split testing services.

About the Author

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Ginny Marvin is the editor-in-chief of Third Door Media and manages the daily editorial operations of all our publications. Ginny writes on paid online marketing topics, including paid search, social networking, targeted posting and retargeting for Search Engine Land, Marketing Land and MarTech Today. With over 15 years of marketing experience, she has held senior management positions in both in-house and agency management. It can be found on Twitter under the name of @ginnymarvin.