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To understand where research was an information-gathering tool, we asked questions that put users in specific scenarios. The motivation behind this line of questioning was to give a real world scenario where a user could choose between research and the other options available. For example, we asked users to choose where they would likely go to find a new dentist. The motivation behind this line of questioning was to give a real world scenario where a user could choose between research and the other options available.
Not surprisingly, for this type of need, many people would choose to send a text message or call a friend or family member to make a suggestion. However, a greater number of 36% would turn to a search engine. Only a very small minority of 5% would use social media. When these data were reduced by age, millennials (18-34 years) were just as likely as the general population to use social media but were more likely to use research compared to 35-64 years old.
Social media can be a great option for gathering tips from a crowd, but when suggestions really matter, users still want to control how much information is collected and the source of their information gathering .
Archie in 1990 . Even though the field of research has benefited from a myriad of innovations ranging from AI to voice, the basic concept remains unchanged. Given the level of integration of research into people's daily lives and current utilization rates based on the above survey, it is unlikely that research will diminish in the near future.
The opinions expressed in this article are those of the invited author and not necessarily Search Engine Land. Associated authors are listed here .
About the author
Eli Schwartz is director of biology at SurveyMonkey, the world's leading People Powered Data platform, which allows curious individuals and businesses – including 99% of Fortune 500 companies – to have conversations. on a large scale with the people who matter most to them. He oversees SurveyMonkey SEO, ASO, and Viral Products for the entire SurveyMonkey, Wufoo, SurveyMonkey Apply, and Tech Validate product portfolio. Prior to holding his current position, Eli was APAC Marketing Manager for SurveyMonkey based in Singapore. In this role, he oversaw a significant expansion of SurveyMonkey user penetration in all regions of Asia and Oceania. Eli is also a frequent speaker at marketing and growth conferences and a regular author of popular business and marketing publications.