YouTube recorded a 51% ad renewal rate in 2018, with an 11% increase revenue year-on-year, according to a MediaRadar study. Three brands – Geico, Samsung and Disney – accounted for 15.5% of YouTube's advertising revenue in 2018.
Why worry about it
YouTube's relatively high retention rate indicates that the company satisfactorily satisfies the concerns of the marks. on the safety of the platforms with the measures taken since 2017 .
"Despite brand – related security issues, YouTube has experienced strong growth and strong year – on – year growth. Todd Krizelman, CEO of MediaRadar and co-founder of MediaRadar, said: "Few advertisers have stopped buying on the platform and advertising revenues have increased."
According to the report, media companies and of entertainment accounted for more than 30% of YouTube's advertising revenue in 2018.
Geico was the most expensive brand, accounting for 6% of YouTube's advertising revenue in 2018. Insurance MediaRadar found that the Company had increased its spending by 40% compared to YouTube by 40% from one year to the next. Samsung generated 5.5% of YouTube's advertising revenue and 4% of Disney's revenue.
More news about the news
Advertisers in the automotive sector – including GM and Ford – cut their spending on YouTube last year , with all the expenses of the industry. 60% less in 2018 compared to 2017. The automotive sector has grown from the third largest category of advertisers on YouTube in 2017 to an eighth in 2018.MediaRadar has compared advertising revenue data from January to November 2017 at the same time. in 2018.Google's parent company, Alphabet, does not publish a separate report on YouTube's earnings.
About the Author
Amy Gesenhues is the editor-in-chief of the Third Door Media General Assignment, which features the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning columnist for several dailies from New York to Texas. With over ten years of experience in marketing management, she has collaborated on various traditional and online publications, including MarketingProfs.com SoftwareCEO.com and the magazine Sales and Marketing Management. Read more articles from Amy.