Reddit Announced Wednesday its cost-per-click (CPC) ads. Now include an app install campaign goal. The company has also added seven new attribution report providers to its list of available third-party integrations, as well as updated tracking features for its conversion pixel.
The announcements of Reddit's App Install. After submitting ads to CPC less than a month ago the ad product will now include the goals of the app install campaign for mobile advertisers, thereby contributing to generate more visits to the App Store.
According to Reddit, when an advertiser chooses to install apps as a goal for CPC ads, Reddit will target ads from its iOS and Android mobile app users via native mobile ads and direct clicks on the application store URL. Advertisers can bid on click, paying only for ads converted to visits to an app store.
New reporting options to third parties. Along with the App Install CPC ads, Reddit announced the addition of seven attribution tracking platforms to its list of available third-party integrations. Reddit advertisers now have the option of using one of the following attribution report providers:
"Advertisers can now track and monitor impressions and click data directly in the dashboard of their attribution provider, "Reddit said in the announcement.
New pixel conversion capabilities. The Reddit conversion pixel – which previously only tracked one conversion event and combined click and click display conversions as a single metric – now follows eight different conversion events:
VisitView Page ContentSearchAdd to CartAdd to Wish ListPurchaseLeadSignup
Reddit also breaks converting view-through conversions and clicks into two separate metrics and adding a one-day, seven-day, or 28-day filter for the metric. ; allocation. The reporting interface now has a new tab that displays the conversion data.
Why You Should Care Reddit continues to roll out its advertising platform initiatives, giving advertisers apprehended by the site more options to consider. The new announcement "Install App" – and the extensive list of third-party attribution tracking options – highlights the company's interest in performance-based advertising.
"We now offer five different campaign goals: reach, video display, traffic, conversions, and App Install – associated with a full suite of bid types, including CPM, CPV, and CPC," writes Reddit on his blog Upvoted adding that he intends to continue developing his performance ad offerings, with more advanced targeting and targeting capabilities planned for this year.
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Amy Gesenhues is the editor of the general assignment of Third Door Media, which covers the latest news and updates Marketing Land and Search Engine Land from 2009 to 2012. She has been an award-winning columnist for several dailies in New York, Texas, and with over ten years of experience in marketing management, she has worked on a variety of traditio publications online and in particular MarketingProfs.com SoftwareCEO.com and the magazine Sales and Marketing Management. Read more articles from Amy.