Reddit announced Wednesday that it named Shariq Rizvi as Vice President of Advertising Products and Engineering. Rizvi will lead Reddit's monetization and advertising products team, and report to CEO Steve Huffman. Most recently, co-founder and chief operating officer of Netsil, a monitoring platform for modern cloud applications, Rizvi was the co-founder of Twitter in the performance-related ad sector and a director of his advertising team from 2012 to 2016.
Why you should care
With this new venture, Reddit aims to bring its performance and direct response offerings to an unprecedented level. Rizvi's experience in the areas of advertising and business technology shows that the company is committed to strengthening its advertising platform in order to attract more advertisers on the market. site.
"Reddit offers a powerful solution to the human need of an authentic and authentic community. communication, which I have experienced first-hand. In addition to the obvious value for users and advertisers, there is also a clear match between my knowledge, experience and skills and what Reddit needs now: strengthen the online advertising platform, "said Rizvi.
Last year, the company rolled out a complete new design of its website – the first in more than a decade – and launched new advertising offerings, including Native video ads native . after the publication and the new call buttons for announcements. Managing Director, Steve Huffman, commented on the company's recent efforts to develop its advertising platform in the press release announcing Rizvi's recruitment.
"Throughout 2018, we demonstrated the benefit of working with our community – and a new inventory like the native mobile. and the native video ads in the redesign presented the opportunity for a brand engagement. While video and engagement campaigns will always remain a priority for Reddit's brand partnership team, the recruitment of Shariq represents an additional investment in a more robust suite and more performing advertising solutions for marketers in 2019, "said Huffman.
More information about the new vice president of advertising and engineering products of Reddit
Rizvi joined Twitter in 2012 after the takeover of his web security company, Dasient , a young company supported by Google Ventures. In addition to creating Dasient, Rizvi is also founded Netsil, which was acquired by Nutanix in 2018.Rizvi began his career at Google, working on products such as Web Search, App Engine and Google Calculator.
About the Author
Amy Gesenhues is the reporter for the General Assignment of Third Door Media, which covers the latest news and updates from Land Marketing and Land Search Engine. From 2009 to 2012, she was an award-winning columnist for several dailies from New York to Texas. With over ten years of experience in marketing management, she has collaborated on various traditional and online publications, including MarketingProfs.com SoftwareCEO.com and the magazine Sales and Marketing Management. Read more articles from Amy.