Multiple representation of Radius data sources for its new client data platform, Unify.
Radius, which provided predictive predictions, announced Thursday that it was accessing a client data platform (CDP).) with the launch of its platform Unify .
The San Francisco-based company said it was the first CDP aimed at B2B-centric companies.
One The question is how do the new Unify profiles and the Data management differs from those that Radius has already used to provide the recommended tracks.