//Radius Launches B2B Customer Data Platform

Radius Launches B2B Customer Data Platform

 

 

 Representation of several data sources by Radius for its new client data platform, Unify. "Width =" 800 "height =" 450 "/><p class= Multiple representation of Radius data sources for its new client data platform, Unify.

Radius, which provided predictive predictions, announced Thursday that it was accessing a client data platform (CDP).) with the launch of its platform Unify .

The San Francisco-based company said it was the first CDP aimed at B2B-centric companies.

One The question is how do the new Unify profiles and the Data management differs from those that Radius has already used to provide the recommended tracks.