Lil Jon enjoys serving his old school soda style.
PepsiCo recruited the Atlanta rapper behind the early crunk. hits like Usher's "Turn Down for What" and "Yeah" for the last entry of his Super Bowl spot trio this one promoting the classic soda itself.
He follows trailers for ads He focuses on the company's Doritos and Bubly brands and hints at a detour from last year's Big Game spot, which featured former Pepsi spokespeople, such as Cindy Crawford, Britney Spears and Michael Jackson.
the last 30-second ad and PepsiCo did not provide any additional information, but we can confirm that The Backstreet Boys could not be found.
Like the other two PepsiCo commercials, this one will be created by Goodby Silverstein & Partners, the Omnicom agency behind the Pepsi, Mountain Dew and Pepsi promotion. Doritos last year.
Lil Jon is one of many hip-hop stars to make an appearance in the LII Super Bowl, including Chance the Rapper and fellow Atlanta resident Ludacris. who will play in an advertisement for Mercedes-Benz. The NFL also confirmed that Outkast's Travis Scott and Big Boi would be performing at half-time alongside the Maroon 5 poster head.
For all the latest news on the Super Bowl ad – which is on the poster, which is out, teasers, full announcements and more – check out ad tracker from Super Bowl LIII of Adweek . And join us on the evening of February 3 for the best in-game coverage of Super Bowl ads.