Newspaper Excerpts " – the boxes that appear at the top of some pages of Google search results, providing a brief response detail.
The code snippets on offer are an opportunity to quickly get ahead of the competition and reach that zero premium even when your page is not in the traditional search results.
Featured clips appear prominently in mobile and voice searches. In the future, these types of searches are likely to only increase, and optimizing your content for mobile and voice search should be a priority.
Here is what Google states about featured snippets:
"When we think this format will help users find out what they're looking for, we post excerpts of information in the description and when they click on the link to read the page itself. It is particularly useful for mobile users or performing voice searches. "
Before we start voice search, let's take a look at the anatomy of a detailed code snippet in more detail.
CONTENT RELATED TO THE IMPLEMENTATION: How to free up your content for a mobile, vocal, and ready-to-use future
What exactly are the extracts?
Depending on the types of information they are trying to convey, code snippets can take different forms.
The featured code snippets are based on text but may include images. A featured snippet of code typically includes the title and URL of the page (as well as a link) with a combination of:
A map or a graph
The type of extract that appears usually depends on the question (or the implicit question) asked in the search query. For example, a search on " email marketing " may return a paragraph of text with a definition:
Answers that people are looking for when they search and format your content by thinking of the featured snippet, you can often easily capture a snippet of text in Featured.
How to optimize featured clips
To avoid wasting time, strategically optimize code snippets. The best approach is to target the terms in which your content ranks on the first page of results and where your competitor provides the featured snippet on this page.
You can do this through a tool such as SEMrush that lists the code snippets for a given site. Start by targeting easily understandable items, such as code snippets that do not provide the correct answer, or those that are extracted from poorly formatted or poor quality sites.
the optimization of your content .
Although this article is not long enough to cover all scenarios, there are some general rules:
Repeat the question (for example, the search query or the implicit question in this query) in a clear and visible way on the web page.
Provide a short and direct answer.
Answer the question as completely as possible. For example, include a list of instructions, images, or diagrams for data or rankings.
Structure your page logically so that users and search engines can find the information they need quickly and easily.
Delete all superfluous information any off-topic item.
Focus on the clearest and most complete answer to the researcher's question.
Page structure logically so that users and search engines can easily find the information. @sspencer #SEO Click to Tweet
Much of this is just common sense. For example, imagine you were running a food blog and trying to find an extract from your blueberry and kale smoothie recipe.
Writing a 1,500 word intro on a local coffee shop that makes delicious smoothies and that inspired you your own recipe has nothing to do with the person who was looking for a " recipe for blueberry smoothies. , "How can I make a kale smoothie?"
You should try to answer this question immediately with a list of ingredients and a numbered list of instructions at the top of the page:
41% Google's voice search results came from featured snippets. Therefore, ranking a featured fragment gives you a better chance of appearing in voice search results.
As researchers move toward the era of mobile telephony and targeting these excerpts should become a key part of your strategy SEO .
Although featured snippets are clearly an important factor, according to the Backlinko study, several other factors should be taken into account when attempting to classify voice search, including:
Page Speed – The average result of a voice search is 4.2 seconds
HTTPS – make sure your site is secure
Concise Answers or Explanations – the typical voice search result is only 29 words
Domain Authority – Get High Quality Backlinks
Social Engagement – the average result of voice search is 1,199 Facebook actions and 44 tweets
Easy to read – The average result of a voice search is written at a grade 9 reading level
Content Details – The average number of voice search result pages is greater than 2,000 words
The average result of the #voice search includes 1,199 #Facebook actions and 44 Tweets via @Backlinko. #SEO Click to Tweet
You have to work tirelessly to maintain your Google rankings and follow the evolution of Google's algorithms. The introduction of featured clips is part of a larger change in the way searches are performed. Reviewing the opportunities and threats of code snippets, preferably through a thorough audit of your site, is the only way to stay ahead of your competitors and maintain or increase your current levels of organic traffic.
CONTENT RELATED TO IMPLEMENTATION: Simple Tips for Better Use of Your Content Verification
Stephan Spencer, of Content Marketing World, gives you more information on SEO. Register today for the event from September 4th to 7th in Cleveland, Ohio. Use code BLOG100 to save $ 100.
Cover image by Joseph Kalinowski