With the NFL season, players are pondering what really matters: how to celebrate after touching.
In the Gray New York agency's first campaign, "Get Ready to Celebrate", NFL players take these celebrations very seriously and recruit external coaches for their ideas.
Actor Andy Garcia debuts this Sunday during the Sunday night game between the New York Giants and the Dallas Cowboys, while sharing secret celebration plans with the running back of the Los Angeles Rams, Todd Gurley.
A second ad features comedian JB Smoove, who advises Carolina Panthers running back Christian McCaffrey in a fanciful and impractical routine.
nd teaser ad, already underway, titled "Get Ready to Celebrate," starring Jay Ajayi and DeAndre Hopkins, receiver general of the Houston Texans, in addition to Gurley and McCaffrey.
follows the parody "Dirty Dancing" on the theme of the celebration of Gray Super Bowl Spot starring Odell Beckham, Jr. and Eli Manning, New York stars.
something new to savor after a score, "said Sam Howard, director of advertising for the NFL, in a statement.
The campaign will continue with other commercials combining NFL stars and celebrity trainers. . In addition to the broadcast spots, the campaign will include online videos, social media, public relations and team activations around the theme of the landing party.
Patroulis – Director of World Creation
Jeff Stamp – Deputy Director of Creation
Mike Cicale – Director of Creation
Fanny Josefsson – Senior Writer
Ilana Wolstein – Senior Artistic Director
Brian Weston – Senior Vice President, International Accounts
Elizabeth Gilchrist – Senior Vice President, Accounts
Claire de Lannoy – Supervisor accounts
Catherine Sullivan – Account Executive
Bryce Mathias – Senior Content Architect
Nicolas Pilaprat – Senior Planner
Row House Production
James McPherson – Chief Production Officer, NA
Tania Salter – Chief of Integrated Production
Alison Horn – Vice President, Integrated Executive Producer  9008] Elizabeth Auwaerter – Production Coordinator
Diane Wolfe – Vice President, Commercial Affairs
Leland Drake – Music Producer
Production Company: Biscuit Filmworks
Aaron Stoller – Director
Shawn Lacy – Partner / General Manager
Holly Vega – Executive Producer
Mala Vasan – Producer
Mercedes Allen -Sarria / Rachel Glaub – Production Manager
Sebastian Pfaffenbichler – Director of Photography
Shepherd Frankel – Production Designer (Getting Ready To Celebrate)
Tim Moen – Production Designer (Burner Phone + Catwalk)
Publisher: Arcade Edit
Paul Martinez – Publisher (Prepare for celebrate: 60 /: 30)
Dave Anderson – Publisher (Engraver: 30 + Catwalk: 30)
Chris Angel – Cutting Assi stant (Get Ready to Celebrate: 15s)
Abbey Chaus – Assistant writer
Ryan Andrus – Assistant Editor
Fanny Cruz – Producer
Denice Hutton – Producer
Telecine company: CO. 3
Tim Masick – Colorist
Kevin Breheny – Executive Producer