The Customer Data Platform (CDP) market is expected to generate $ 1 billion in revenue by 2019, according to the CDP Institute. Growth is a perfect storm of increasing complexity in customer journey, hammer stack and data governance.
The first publication today of MarTech's " Customer Data Platform for Business: A Marketing Guide " examines the market for customer data platforms and considerations related to implementation. . The 48-page report reviews the growing market for customer data platform solutions, as well as the latest trends, opportunities, and challenges.
In this report you will learn:
Who are the main players in the customer data platforms.
What you need to look for in a customer data platform.
What trends are behind the adoption of customer data platforms?
The report also contains profiles of 19 CDP vendors, price information, capacity comparisons, and recommended steps to evaluate and purchase. Visit Digital Marketing Depot to get your copy.
This report was prepared by conducting extensive interviews with leading suppliers, industry experts and independent researchers. Interviews were held in June and July 2018.
About the author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We offer hosted white papers and eBooks, original research and webcasts on digital marketing topics – from advertising to analytical tools, SEO and PPC campaign management tools, social media management software, e-commerce, electronic marketing, etc. on internet marketing. Digital Marketing Depot is a division of Third Door Media, a publisher of Search Engine Land and Marketing Land, and a producer of the Search Marketing Expo and MarTech conference series. Visit us at http://digitalmarketingdepot.com .