February 4, 2019
All that you do online to market your business comes down to a simple end goal: to attract qualified traffic that you can successfully convert into customers. Many strategies and channels will help you, but one of the cornerstones of any healthy marketing strategy: search engine optimization (SEO).
SEO is the first essential step to get results many times, and this for one simple reason: for any other channel to work, you must be found first. Your social media subscribers or email subscribers need to know that you exist before you follow or subscribe to your mailing list. And they do it by searching for answers on the search engines.
Companies that create the most valuable and valuable content display as relevant results and earn that traffic. Why is content important for ranking in search results? Why could not you just configure the pages of your main website and call it a day?
There are three main reasons for this. Simply download this free eBook!