As a commercial fisherman, separated from your family for weeks, fierce and icy, or playing the lottery, you could work.
Guess which option generates the most winnings in Camelot UK Lotteries' latest campaign.
This weekend, the group launches a TV, social and online campaign that introduces the theme The Two-Minute Movie Below, shot in the landscape of Macduff, Scotland, by director Mark Molloy , shows a young husband who returns home after a long day of trawling and discovers that his wife has caught his own capture. Yes, this guy's ship has really arrived.
Developed by adam & eveDDB in London, the work will highlight what can happen to prize winners of all sizes, museums and community projects.
"The strategic review last year showed that we needed to make the national lottery more relevant to both players and the general public," says brand manager Hayley Stringfellow.
To do this, adam & eveDDB strives to "build a new emotional relationship with our audience" by showing people just when they realize they've won, adds associate Sam LeCoeur director of the agency.
Admire the universal fantasy of the working class, without going too far. (After all, she did not buy a castle or fleet of yachts.)
Of course, it's a kind of whopper.
Brand: The National Lottery
Project Name: Fisherman
Client: Hayley Stringfellow, Marketing Manager Brand Name
Group Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Deputy Executive Director of Creation: Antony Nelson
Copy Designer: Andy McAnaney
Artistic Director: Christian Sewell
Producer: Sian Parker
Planner: David Golding, Director of Strategy, Hannah MacKenzie, Director of Planning, Thomas Keane, Director of Planning
Managing Partner: Sam LeCoeur
Sales Manager: Sarah Kay
Account Manager: Loella Bowles
Account Director: Ashley Lewis
Media Agency: Vizeum
Production Company: Smugg ler
Executive Producer: Fergus Brown
Producer: Nick Sutherland Dodd
Director: Mark Molloy
Director of Operations: Steve Annis
Publisher: The Quarry
: Paul Watts
Post Production: MPC
Post Producer: Amy Richardson
Shooting VFX Participant: Timo Huber
VFX Lead: Dan Sanders
3D Artist: N / A
Colourist: Tom Poole @ Company 3
Illustrator: N / A
Music Supervisor: Toby Williams and Codie Childs at Leland Music
Post Audio Production: Sam Ashwell @ 750mph
Name and composer of the soundtrack: Luca D & # 39; Alberto, "His dreams (re-work)"