MoPub, the platform for Twitter-sponsored mobile advertising exchange, announced Tuesday that it makes available to publishers revenue data in partnership with seven third-party attribution platforms to provide the data. Platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin.
Print-level revenue data is provided in real-time once an ad impression is triggered and includes various data fields. , such as the source of the request, ad placement, currency, and country information.
Why We Should Care
This granular data will give mobile app publishers a deeper understanding of the performance of user acquisition campaigns. MoPub said that publishers will have the ability to process the data themselves or send them through one of the seven third-party platform partners having access to the data via an integration with MoPub (as opposed to creating new ones). A new API).
"We are extremely excited about the level of detail and accuracy provided by MoPub's impression-level revenue data," said Scott Koenigsberg, senior vice president of product for the company. social game development Zynga. Thanks to the advertising revenue generated by each user and each campaign, we are able to spend more efficiently and effectively on different marketing channels and to double what works. "
MoPub's impression-level revenue benefits any application developer seeking to monetize their revenue with ad-based, integrated shopping, and the added value of third-party integrations will make it easier for businesses to publishers who are already using these platforms to analyze the data, providing them with detailed information on the campaigns generating the highest returns on ads and app purchases.
"Publishers could use the data to identify the users to whom advertisers attach greater value and potentially generate higher revenue by offering advertising opportunities in a more strategic way, "wrote MoPub." The publisher may also decide not to channel these users to a template IPA unless income potential is higher. "
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About the Author
Amy Gesenhues Media's third Media Assignment Reporter, covering the latest news and updates from Land Marketing and Land Search Engine. From 2009 to 2012, she was an award-winning columnist in several dailies from New York to Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO and Sales and Marketing Management Magazine. Read more articles from Amy.