Microsoft Advertising (formerly Bing Ads) added position-based impression sharing metrics introduced by Google last fall. But, unlike Google, he said that the average position reports would remain unchanged.
Added visibility measures. Now called metrics of notoriety rather than in voice shares in Microsoft Advertising, all six new statistics are available at the campaign, ad group, and search engine level. keyword.
Top impression shareTop impression share share lost in rankTop impression share lost in budget absolute share top absolute impression share share higher than absolute feeling lost position in absolute absolute ranking lost in budgetNew metrics columns of notoriety are available now. Image: Microsoft advertising.
Deletion of others. Say goodbye to other competitive metric : loss of impression related to supply, relevance and expected CTR
Average position. Microsoft Adverting has confirmed that it retains the average position reports.
"A key measure that will remain in your report is the average position because we have heard continuous comments indicating this information. Nahva Tecklu, head of the Microsoft Advertising program, then published the blog post .
Why we should care. Google announced in February that it would take its average retirement position later this year. The news came a few months after introduced the position metrics Microsoft Advertising added this week.
Google's reasoning on removing the average position is that it's no longer an excellent indicator of where your ads are actually showing. since position 1 may actually be at the bottom of the page for some search results. Microsoft is reversing this decision, but we'll see how long it will stay if advertisers feel comfortable not to have it in Google Ads.
About the Author
Ginny Marvin is the editor-in-chief of Third Door Media and manages the daily editorial operations of all our publications. Ginny writes on paid online marketing topics, including paid search, paid social networks, targeted posting and retargeting for Search Engine Land, Marketing Land and MarTech Today. With over 15 years of marketing experience, she has held senior management positions in both in-house and agency management. It can be found on Twitter under the name of @ginnymarvin.