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Accelerated Mobile Pages Effectively Reduce Mobile Page Loading Times and Optimize Overall User Experience on Mobile Devices, but Creating AMP Content can take a lot of time. and usually takes the expertise of a developer. The new Unbounce feature is for marketers who need AMP landing pages, but lack the time, resources, and development skills to invest in AMP initiatives.
The drag-and-drop tool helps to create AMP. Landing pages using templates or a fully customizable page available in Unbounce Premium and Business premium packages. Marcel Heymuth, Head of Performance Marketing at Exporo, said his team was enthusiastic about this new offering: "All of our landing page specialists can create AMP pages quickly and easily without the need for IT resources."
Unbounce recently reported that only 40% of the 750 consumers surveyed were willing to wait more than seven seconds for one page to load, a conservative figure compared to Google's findings last year that 53% of mobile site visits lead to a rebound if it takes more than three seconds to load.The key benefit of the Unbounce feature is that marketers and Web site owners can create an optimal mobile experience without having to rely on a developer to create AMP content.
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About the Author
Amy Gesenhues is the Editor-in-Chief of the Third Door Media General Assignment , which presents the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning columnist for several dailies from New York to Texas. With over ten years of experience in marketing management, she has collaborated on various traditional and online publications, including MarketingProfs.com SoftwareCEO.com and the magazine Sales and Marketing Management. Read more articles from Amy.