//Marketers will spend $ 1 billion on podcast advertising by 2021 [REPORT] via @MattGSouthern
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Marketers will spend $ 1 billion on podcast advertising by 2021 [REPORT] via @MattGSouthern

 

 

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New figures show that marketers have spent $ 479 million in podcasts this year and that they will spend more than a billion dollars by 2021.

These figures come from the Bureau of Interactive Advertising ( eMarketer .

In an analysis of the podcast advertising industry in the United States, it was found that advertising revenue generated by the self-reported podcast had increased by 34% in 2018. It is expected that revenues will grow by 42% this year.

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svg%3E - Marketers will spend $ 1 billion on podcast advertising by 2021 [REPORT] via @MattGSouthernsvg%3E - Marketers will spend $ 1 billion on podcast advertising by 2021 [REPORT] via @MattGSouthern <img class =" wp-image-316503 aligncenter b-lazy pcimg "src =" data : image / svg + xml,% 3Csvg 20xmlns% =% 22http: //www.w3.org/2000/svg%22%20viewBox=%220%200%20414%20289%22%3E%3C/svg%3E " alt = "Marketers will spend $ 1 Billion podcast advertising per 20 21 [REPORT]" width = "414" height = "289" data-data-src = "https://cdn.searchenginejournal.com/wp-content /uploads/2019/07/245818.png[19459017_revem19459013] Other Statistics

Here are some additional data included in the report:

More than 70% of podcast ads are purchased by brands in the marketplace. Consumer direct broadcast (D2C). Ads read by the podcast host account for 63.3% of ads in 2018.Pre-defined ads accounted for 35% of last year's podcast adsMost ad revenue p our podcast (201.7%) went to the news / politics / news, comedy, business, education, and podcasts arts and entertainment.