//Major Local Moz Update June 2019 via @martinibuster
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Major Local Moz Update June 2019 via @martinibuster



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Moz Local unveils a major update to its service in June 2019. I interviewed David Pierce, software engineer at Moz, about this update. It gives details of the improvements that should make Moz Local even more useful for managing local search listings.

Moz Local is a popular service that helps local businesses optimize their online presence to drive more leads and sales. It is therefore interesting to see how this update will affect the local research sector as a whole.

Moz Local adds new distribution partners, developing the features and analysis tools that allow Moz Local users to support their organic lists.

Here are the details of Moz concerning the new update:

"The new Moz Local platform relies on a solid base of detection of duplicates and research-based approach, and now goes

Comprehensive management of location data on the most important platforms, with real-time updatesReview management and publishing on social networks for dialogue directly with customers and disseminate content in the local ecosystem Deep integration with Google and Facebook for reporting and management purposes Robust data cleaning process provide adequate formatting for submission to third-party platforms: automated detection and deletion of duplicates to save time and accuracy on the webStore and cation Pages locator to provide search engines with a consistent source of data and SuggestionTools for Customized Recommendations for Increased Precision, Completeness and Consistency "

Interview with David Pierce, Software Engineer at Moz

What Does Full Data Management Do? localization means and how does this help a small business to generate more inquiries and / or sales?

"With so much information available on the Web, it is essential to own your own data at the source. With regard to the location data of your company or brand, ownership and management of this data can help or prevent a customer from finding you, whether you are a small business or one of the many sites with a big company.

By providing accurate, complete and consistent information about your business, customers will be able to get in touch, find your store, call you, etc., making it an essential part of the growth of general inquiries and sales of a small business.

The new Moz Local will provide better location data management through active and ongoing synchronization with our expanded partner network, ensuring that customers can find you when they need you.

Regarding management reviews, how does this fit with Google and Facebook and how does this affect lead generation?

"Journal management integrates both Google and Facebook, an improvement over revived New monitoring in existing Moz Local tool.

Managing your reviews and your reputation in line allows you not only to track what customers are saying about you, but also to respond to any comments and dialogue with customer-generated content.

Analyzes have a significant impact on customer decisions. Buy and visit local businesses According to data from 3D Cart, 82% of buyers consider that user-generated reviews are "extremely useful." These types of results make managing your online reputation more important than ever before. but. "

Data Cleansing: What Types of Errors Does It Help Detect?

"Data cleansing is an improved new process to ensure the accuracy of data. The data cleansing service is a manual, automated verification process conducted by our team to confirm that your location data is accurate and properly formatted to be successfully sent to the data partner network.

In addition, the location data is formatted differently. some partners. For example, some of our partners require parentheses around the area code of a phone number, others not. Our data quality teams will verify that the data submitted to each distribution partner complies with its specific formatting guidelines. "

What are the Store Locator and Location Pages?

" For Large Businesses The Store Locator is a widget that can be integrated into a site Web to help users find the nearest sites.

The Places Page feature allows our users to create individual pages for each site, hosting site-specific information and relevant local content. These are two new features in Moz Local's feature set. "

What's the" suggestion engine for personalized recommendations? What does it suggest, how does it help generate leads / sales? [1945]

"Three main factors guarantee an effective online presence and improve the results of local search for a company: accuracy, completeness, and consistency.

The suggestion engine Profile is a new feature designed to help our customers achieve their profile – completeness – by presenting data from other verifiable sources as suggestions to add to your location profile. , phone numbers, opening hours, etc., are complete and consistent on the Web. "

Moz Local Improves

Local Moz has been described by a prosperous real estate professional as a no-brainer for anyone searching locally. He said that it was a thing that every small business should subscribe to by default. It is exciting to see that Moz takes the initiative to improve what was already considered an indispensable service.