Arnold's CEO, Kiran Smith, welcomed Guy Lambert, CEO, and Lucia Ferrante , Financial Director since Pam Hamlin in July.
"One of the things I wanted to do," Smith told Adweek, is to "make sure we continue to develop this organization and meet the needs. of the modern CMO, that we have the right players in place. These two additions to our team really help to complete … Arnold's leadership team.
Smith explained that his client experience before joining the agency led him to think about "the need to have an inspired, creative strategy driven by the strategy .
"As a member of marketing management, you had to be creative for a purpose," she said. "For me, having a strategy leader capable of translating the opportunities we see on the client side (solutions, experiences, products), was someone who had to lead our business strategy and our information team.
She added that Lambert "takes all my criteria out of the park," citing his "20 years of experience in international strategy" and his experience working with clients such as Samsung, Nokia , General Motors and Toshiba.
Lambert joins Arnold from Leo Burnett, where he holds the position of executive vice president, director of global strategy. Prior to joining Leo Burnett in 2016, he spent a year as Global Strategy Director for Team Vodafone at WPP and then as Strategy Director at Williams Murray Hamm.
He succeeds Ed Castillo, joined Arnold as the newly-created global CEO of TBWA Chiat Day New York in 2016. Castillo left Arnold in April for unknown reasons and seems to be freelancer.
Ferrante joins Arnold from Cone Communications, where she spent more than three and a half years as a CFO. Prior to joining Cone Communications as Chief Financial Officer in December 2013, she spent nearly 15 years at Feinstein Kean Healthcare, most recently as Senior Vice President and Chief Financial Officer.
come into the team, "said Smith, adding that she" reflects a keen business sense "and" will roll up the sleeves, help establish the best possible relationships with our partners and continue to contribute to modernization. the agency as we continue to grow.
Ferrante fills the vacant position with the departure of Scott Feyler, a 25-year veteran of the agency who was a global operations manager and managing partner, in addition to the chief financial officer. . Feyler left the agency in May, after having announced his departure along with former CEO Pam Hamlin. He joined his Boston counterpart, Hill Holliday, as chief financial officer and chief operating officer in July.
Smith explained that hiring specifically aimed at meeting future needs is "agile" and "experienced in working in fast environments".
"The advantage I had in hiring truly key players with different perspectives, backgrounds, goals and objectives was what would continue to create an effective management team for to challenge each other but also to work as a team, "she said.
Mr. Smith added that the newcomers to the creative team management team, qualifying them as "great compliment" to CCO Icaro Doria and the newly created creative director hired Fred Saldanha and Max Geraldo.
Sm She confirmed that Arnold's restructuring also involved the elimination of some positions, but declined to specify the roles or departments involved. Several parties have confirmed that Minnie Damle, who had served as chief executive of Arnold Worldwide and Havas Media Boston, had been fired, but the agency declined to comment.
At Arnold, there will be new business, existing customers and employees of the agency. She explained that the new recruits place Arnold as "a more complete solution provider for our partners".
"It's about partnership," she added. "The agencies that will succeed are those that are an extension of their client partners and are really in this battle with them, offering a unique perspective that they may not be able to get inside."