//John Mueller of Google discusses the recovery of the June 2019 update via @martinibuster
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John Mueller of Google discusses the recovery of the June 2019 update via @martinibuster

 

 

john mueller of google discusses the recovery of the june 2019 update via martinibuster - John Mueller of Google discusses the recovery of the June 2019 update via @martinibuster

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John Mueller from Google, in a Webmaster Hangar, was asked what to do if a site suffered a loss of traffic due to the update of its June 2019 core algorithm John Mueller's response helped to better understand what was happening.

Mueller then hoped that Google could give further guidance on what to do.

The webmaster asks if there is a problem related to the content

The person who asks the question declares to be a news publisher. Because they are dealing with content, they ask that the main problem of the update be related to the content.

Here is the question:

"We're in the same place. This is a website for news publishers, primarily focused on the corporate finance sector. We were probably affected by the June base update because we saw a sharp drop in traffic since the week of June 1st.

Agreed that the update specified that there were no patches or major changes to make. to reduce the impact.

But for an editor whose heart of the domain is the content, does not it indicate that it is probably the content, the quality or the quantity that has pushed it? Google's algorithm to lower the signal quality of the message? content posted on the website that could have resulted in decreased traffic? "

Questioner Says Webmasters Need More Advice:

" … it would really help if Google could give advice to webmasters and websites.

Non-site specific, but category-specific or vertical-specific, at least on how to take corrective action to mitigate the impact of basic updates.

This would greatly help clueless websites.

gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - John Mueller of Google discusses the recovery of the June 2019 update via @martinibuster

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Why Nothing to Fix

John Mueller did not know how to fix something specific.He explained that the reason there is nothing special to correct is that a major update encompasses a larger number of factors.

John Mueller of Google explains:

"I think it's a C & # 39; is a bit difficult because we do not focus on something very specific, such as when we updated the speed update.

This was something we could talk about in particular, that's how we use mobile speed, this is how it affects your website. Therefore, you must also focus on speed.

Key Update, Relevance and Quality

John Mueller then addressed the main updates in the context of relevancy and quality updates. did not say that the main algo updates were specifically related to relevance or quality.He seemed to mention these aspects to show how these updates did not have specific patches.

This is how John Mueller explained:

"With a lot of relevancy updates, a lot of quality updates, basic updates that we bring, there is no specific possibility of being able to say that you did that and that you should have done it. Therefore, we & # 39; "Show things differently."

John Mueller then explained, as an example, the impact of external changes on a website on how Google ranks websites.

says:

"Sometimes the Web has evolved. Sometimes the expectations of users evolve and in the same way, sometimes our algorithms, the way we try to determine relevance, also evolve. "

This is perhaps what a Googler has said up to now to explain the central algorithms."

It follows , as I've said before, that factors like how Google determines what it means for a page to be relevant to a user may change, some continue to focus on "quality" issues , correcting things such as missing biographies, too much advertising on a page, but that kind of advice ignores issues of relevance.

John mentions quality, but he also mentions how Web evolve. is not a quality problem These are factors external to a website that must be taken into account.

Nothing to repair

John Mueller explained that there was no problem particular solution, but he suggested that it might be be helpful to understand how users see your site, how your site is useful for users.

Here's what John Mueller said:

"And with that, as you've mentioned, you've probably already seen Search Liaison's tweets , there is often nothing explicit to do to change that.

What we have is an old blog post from Amit Singhal. which covers a lot of questions you can ask yourself about the quality of your website. It's something I always recommend to cross. This is something I would also like to see with people who are not associated with your website.

John Mueller may have quoted an article from the 2011 Webmaster Central blog titled, .

The author provides a large number of questions that a site owner should ask about their content.

Here is an example of the type of questions: Google suggests that you should ask yourself the following question:

] "Do you trust the information presented in this article? Is this article written by an expert or an enthusiast who knows the subject well, or is it more superficial? Does the site have duplicate, overlapping or redundant articles on the same or similar topics, with slightly different keyword variants? Would you be comfortable giving your credit card information to this site? Are the topics motivated by the true interests of the site's readers, or does the site generate content by trying to guess what might be in the search engines? Does the page offer substantial value compared to other pages of search results? "

Ask a Third Person Reviewer

John Mueller then suggested that a third party who does not know your site well may be able to see problems that are not obvious to you.

What John Mueller said:

"So, often As a site owner, you have an intimate relationship with your website, you know exactly that Is perfect, but someone who is not associated with your website could check your website and compare it to other websites saying, well, I do not know if I could really trust your website because it looks outdated or because I do not know who, there are people who write about things.

All of these things play a small role and it's not so much that you can change something technical in your HTML line or confi server management.

This is more of the general situation in which users look at it and say, well, I do not know if it's as relevant as it used to be, because of those vague things I could think of.

So that's where I would really try to get people who are not associated with your website to comment on that. "

John Mueller suggested asking web communities, including webmaster help forums, to see how others see your site if they can spot problems.

[1 9459011] A problem with this is that each community has specific points of view that sometimes do not allow it to go beyond its biases to see what the real problem is. an observation on the nature of opinions, that is, that they tend to vary.

Here is what he said:

] "… you can talk to other people who have seen a lot of websites and who can check your websites and say well, I do not know if the layout seems outdated or if the authors are people that nobody knows or that you have images from the image bank instead of those of the author. like, why do you have that?

All of these things are not explicit elements that our algorithms try to determine, but rather things that combine to create a larger image. "

This is a good piece of advice.Familarity makes a person unable to identify problems that arise on a website.

I know from experience that it is not uncommon for a site owner who asks me for help for his site to be sometimes surprised to find that his site contains content problems, is outdated. some way or can still be improved in the way the content is written.

Sometimes they have the intuition that something is wrong, but they can not see it. , a site owner was appearing with a negative SEO problem, but the comment I received directly from Google is that he was suffering from content issues related to the Panda algorithm of Google

It was a shock for them to hear that their content was bad.But that was confirmed Google, which allowed them to better understand that the content was problematic.

Google may provide additional guidance

John Mueller appeared to be affected by the situation. by the web editor. He offered more advice and knowledge on the basic algorithm updates than those previously proposed and these went beyond the "nothing to fix" advice that, even if it is true, is still considered unsatisfactory by many internet users.

Mueller He then offered hope by suggesting that he would inform more about the guidance of publishers on the Web.

"I know a lot of people are asking for more advice, more specific advice, so maybe we can put together something. We will see what we can do internally to publish a newer version of a blog post or to provide more general information on some of the changes we are thinking about. "

Take away: See large image

The important points to remember are to take a step back and see the big picture, which means:

Some numbers are external to the website. For example, many fashion brands no longer publish blogs. An SEO recently attributed to a failure of the content strategy. But that's missing the big picture. The reason many fashion brands no longer publish blogs is that users do not consume this type of content. They consume content on Instagram, Facebook, Twitter and other social media sites.

Here is an example of how users evolve and whose fact that it is not a problem for your site, but rather a change from the usual user who can be reflected in the types of pages that Google indicates in the search results.

Take-Away: Algorithms Change

Google's algorithm does not really match keywords to web pages. It's about solving the problems of the users. More and more, Google is updating its understanding of what users want when they type a query. Google is also updating its understanding of the issues solved by a webpage.

A website focused too much on keywords and insufficiently on providing fast information to users who need it and in-depth information to those who need depth. , may find that Google's algorithms no longer favor them. Not because your site is down and needs to be repaired. But because that does not solve the problem of how Google has determined the users, they want them to be resolved.

Take-Aways: Ask a Third Party to Verify Your Site

Finally, it can be helpful to: get a fresh look at your website. If this does not give you information, then someone experienced in diagnosing issues of relevance can be helpful.

Read: June 2019 Update on the core of the system: it is more than EAT

Read: What's a basic broad algorithm update?

Look at: Webmaster Hangout

Screenshots by Author, Modified by the Author