Integrated Marketing – more than ever possible thanks to technology – is the solution to many of the problems that marketers are facing today. L Older well-established marketing models were dismantled, pressure on revenues and oversight of marketing investments increased, as well as risk reduction and maintenance of security, especially in the new GDPR era.
However, a truly integrated customer experience can only be achieved when marketing teams work cross-functionally instead of competing for budgets and fame. Building this type of integrated marketing organization boils down to three goals: increasing operational efficiency, increasing collaboration, and increasing performance.
It's time to integrate marketing. This 40-page e-book contains everything marketers need to get started, including templates and a step-by-step roadmap for setting up a personalized strategy.
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