Instagram has launched a new account @shop managed by an internal team that manages shoppable posts since the application.
"The content featured on @shop will be 100% focused on community trends. @Shop's management team will work with the Community Labs team on Instagram to identify trends, brands and creators that are of interest to our community. The account will therefore be a real-time indicator of what's new and emerging on Instagram, "said an Instagram. spokesman.
At launch (with less than 15 posts), the account featured products from Feel Jeans, Cafuné, The Lip Bar and more, all with product labels that lead to product pages on the market. 39, application, indicating the price of the article. and a link to buy the product.
Why We Should Care
While @shop content is 100% based on emerging trends and brands and is managed by an Instagram team, it is An additional step Instagram is moving towards its e-commerce initiatives.
Organized by Instagram employees, the content enhances the visibility of brands and creators and will likely incite them to create their own shoppable posts. It also extends the reach of the brands presented, giving them a little boost with their e-commerce efforts on the application. Companies may not have control over their products presented through the account, but according to @shop's growing popularity with users, this could increase a brand's brand awareness on the platform.
The beta version of Google Checkout of Instagram (a program offering payment features via the app) will appear on the @shop account. But if that's the case, users who follow the account can quickly view something they like in their feed, then click to buy it on Instagram.
About the Author
Amy Gesenhues is the journalist of the General Assignment of Third Door Media, which covers the latest news and updates from Land Marketing and Search Engine Land. From 2009 to 2012, she was an award-winning columnist in several dailies from New York to Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO and Sales and Marketing Management Magazine. Read more articles from Amy.