//Instagram Extends Same Identity Deletion Test via @MattGSouthern
instagram extends same identity deletion test via mattgsouthern 760x490 - Instagram Extends Same Identity Deletion Test via @MattGSouthern

Instagram Extends Same Identity Deletion Test via @MattGSouthern



Instagram has extended its deletion test for similar accounts and appears to have further restricted the test by showing no preference.

For the past few months, Instagram was doing a test in Canada that hid the tastes of the people.

However, you can still see who likes a post if you wish. It's only the total number of "likes" that have been hidden.

You can see an example of the Canadian test below:

gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Instagram Extends Same Identity Deletion Test via @MattGSouthern

svg%3E - Instagram Extends Same Identity Deletion Test via @MattGSouthern

The test in Canada is finished and Instagram is now installing a more restrictive test in other countries.

Pedro Dias tweeted an example of what he saw in Brazil, where tastes are completely removed.

According to Dias, this is a test that Instagram is launching from Brazil.

And the "I like" Instagram disappear here in Brazil .

– Pedro Dias: ~ / pedro $ (@pedrodias) On July 17, 2019

In screen capture, you do not see any mention. the post receiving tastes at all.

Presumably, with 73 comments, the post would have received at least one.

I've checked the post on my Instagram app and I can confirm that it has received hundreds of "likes".

After deepening this question a bit, I discovered that Instagram had started hiding well in Ireland, as well.

An Instagram spokesperson confirmed to the Irish press that this test was being rolled out in other countries:

We learn more about our community world and see how this can benefit the experiences of Internet users on Instagram. "

Unlike the test in Brazil, the test in Ireland is less restrictive and more similar to the Canada test.

Could it be like Instagram if A / B tested the effects of not showing tastes to certain tastes?

The latest Instagram message was sent to the Irish press, stating that the company wanted to make people "at ease":

We want to be an Instagram place where people feel comfortable expressing themselves. This includes helping people focus on the photos and videos they share, not the number of their likes.

Anecdotally, the test in Canada has had a positive impact on the mental health of users. Many Canadians even complain that their tastes have returned to food.

Time will tell how many other countries this test is launched.