Instagram is deploying an e-commerce solution for brands that will allow them to to sell products in the application.
& # 39; Checkout on Instagram & # 39; is currently being tested in a closed beta version with a number of leading brands.
Trademarks with access to this feature can add an "Order" button on Instagram & # 39; in the product page of a shopping cart. .
When users press the button, they will be able to configure various options such as size and color, and then go directly to the checkout.
The brands and buyers should appreciate this user Enter his name, email, billing information and shipping address once.
The customer information will be saved in the application after the customer's first purchase.
This simplifies online shopping. , which facilitates the sale for brands.
Instagram will even send notifications to customers as soon as their tracking information is updated.
What does this mean for marketers?
This update is a big problem when it comes to social media marketing.
Payment on Instagram is not just another way to sell products on the web. It's also a way for brands to quantifiably measure the success of their marketing efforts on Instagram.
There had never before been a way to measure the results and say, "This post has generated X dollar business figure."
There are ways to estimate the revenue generated by social media posts by using tracking URLs, and so on. But this is not the same as the data collected by selling directly via a social network.
Now retailers who sell products on Instagram can find out exactly how many sales have been generated from a particular job.
This feature definitely changes the landscape of social media marketing and will be interesting to watch as it evolves.
Validation on Instagram is being rolled out as of today and is only available to Americans.
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