//How Your Website Can Be Your Biggest Digital Strategy Opportunity
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How Your Website Can Be Your Biggest Digital Strategy Opportunity



Building a website is easier than ever. This is the basis of your digital strategy and one of the most effective ways to advertise your products.

Lead Generation

A website helps you to generate leads while you sleep. More than 80% of customers are looking for a product online before they buy it. This means that they visit Google and type the keywords related to the product, such as "Best Sports Pants".

You can optimize your website in search engines to increase the chances of serving particular products or services in search engine result pages (SERPs), which will increase your visibility to potential consumers. Title, meta-description and keywords are some of the essential points to optimize on your website to improve your SEO .

And if you have a niche product or service for sale, you can use the keywords of niche search engines to generate super targeted traffic to your site.

The shop window of your online store

A website helps you to present your products or services in the same way as a showcase for a big box store. It is used to attract a visitor to your site and find what he needs. But websites go much further and work much harder than that.

A website can find a product or service in a click or two – it's much easier and faster for a customer to determine what he needs than to get into a retail story physical. They can also read reviews and case studies to help validate affirmations, or view animation or explanation videos to better understand what your business is all about.


Nowadays, customers are convinced – no, they expect nothing, that a reputable company has a website. The absence of a site creates a doubt in the mind of your target audience as to your legitimacy or not.

Quite simply, the reason behind this is that most clients assume that a company without a website is, at best, strange or maybe even a scam. Whatever the case may be, it does not guarantee the confidence of the potential customer of your company.

Effective marketing channel

A website offers businesses an automatic online presence. Once you have created a site, you present your products and services to customers: it is a simple link on which they click from your electronic signature or via eye-catching video campaigns on social networks or in digital advertising.

Of course, the number of potential customers attracted to your site depends on your marketing efforts to capture the attention of users, such as online advertising, the use of social media, blogs and engine optimization of research. You can create bespoke landing pages to make your marketing campaigns even more effective, and convert traffic into leads, then sales, even to start a blog so you can make your marketing campaigns more efficient. get your opinion and your expertise.

How can I create a website?

Today, most people can create a website, regardless of their skill level – but you have to know a lot about creating a website before you start! For some, this may seem like an overwhelming task, but there are so many tools available to make sure you have a stress-free process. You can create your own site using WordPress and its many themes, or with builders such as Weebly, Squarespace or Wix.

These web designers are perfect if you:

Do you want to sell things online
Do you want to focus on digital strategy and content
I do not know how to code

WordPress is better if you desire:

L & # 39; scalability
Advanced customization and backend control

Should I create my own website or outsource?

Outsourced Specialists

DIY is affordable and best if you run a small business. On the contrary, if you have a budget that can be spent on a website for a large market, outsourced specialists are recommended for a few essential reasons.

Outsourced specialists can develop custom websites that are unique because they do not use themes or templates. In addition, these specialists can solve problems or bugs and prevent any problem that could affect the performance of your website without you having to worry about how to do it yourself.

In addition, these specialists can help you set up your site and your hosting. This can be expensive if you decide to do it yourself without too much experience, which can lead to costly mistakes.

Constructors of DIY Websites

Self-creating website builders offer all the basic building blocks needed to create a site section by section and page by page. In addition, they provide a large number of plug-ins, templates and themes that you can customize to suit your website. And the cost is normally extremely competitive, which could be ideal for a start-up who wishes to strengthen its online presence .

Accommodation is often provided with packages offering options tailored to your needs, which means that everything you need must be available. DIY Web site builders offer ongoing support for their problem packages, but may not be available 24 hours a day, 7 days a week, or react quickly.

Creating and maintaining a website is a rewarding initiative. Some people have trouble finding the right builder to create a professional website – with so many choices, that makes sense. Fortunately, there is already a lot of research on website builders already to help you weigh the pros and cons!

The Simplified Digital Strategy

Fortunately, there are many easy-to-use interfaces and good templates that allow you to create your own website without any knowledge of HTML or website coding.

Whichever method you choose, the most important part of creating your website is finding the available options, costs, and value you will receive.