We all know the strategies of refocusing . We know that retargeted customers are three times more likely to click on your ad. And this retargeting makes customers 70% more likely to convert. Of course, retargeting requires timing and attribution, and the use of content to gain visibility and confidence. The problem is that not everyone has the time to create sufficient quantities of blog articles, articles and ebooks.
Many marketing teams are doing a fabulous job creating infographics and case studies to enhance awareness, ebooks and webinars live reports and demonstrations to . This is a model that is successful in many sectors and with a wide variety of ideal customer profiles.
But if your time and resources are very limited, how can you take advantage of this time? What types of content can you focus on? What tools and techniques can you use to achieve the same overall benefit? This is where the retargeting of links comes in.
What is Retargeting Links?
Retargeting is a pixel placed on a website that records visitors and allows marketers to retarget them with ads on other platforms. This is the ideal solution for the major buyers through these different steps and to get them to convert, and it's incredibly affordable.
Retargeting links avoids the need to use a pixel tracking on our site on our content. Instead, it uses a redirect. It effectively associates the retargeting pixel with the shared link, which allows us to share any link we want .
For example, if Company A serves an audience similar to your company's, you can share one of its reports. By using retargeting, anyone who clicks on this link will be added to your custom audience for potential retargeting ads. You can draw from your own or someone else's content and fill those gaps when you may not have the ideal content to help that buyer at this particular stage.
How does retargeting really work?
To better understand the concept, let's look at an example of creating a retargeting link.
This is a relatively new marketing technique, and only a few providers offer this service, or variations of the service. Some offer it as part of their larger service, while others are for small niches (ie subsidiaries). I will use RetargetLinks in this example.
As with any retargeting campaign, you must first think about what you want to accomplish and how to do it.
Do you want to use banners but also Facebook ads?
Do you want to create a single, large or segmented audience based on interests + products / services?
When you create links to share in RetargetLinks, you select a campaign to link to this link. Anyone who clicks on this link will be added to the audience for this campaign. This gives you the flexibility to target them with specific ads.
Start by creating your campaign. The campaign will have an ad click URL, which will be used to send traffic to your targeted ads. And if you want to use Facebook ads, you can add your Facebook pixel at this point.
In the dashboard links (or on another website if you install the Chrome extension), you can easily create short links and assign those links to the campaign of your choice.
When you and other people share these links and users start clicking on them, the retargeting technology triggers your tracking pixels and your retargeting audience increases, even if the content you share is that of another user.
This user has an audience of 12,814 people
Here are the ads I will post for anyone who clicks on my links
catbots and AI are hot topics these days, I have not yet explored or written about them. I could organize content for my readers and audience and use retargeting links to gauge their interest and capture that segment of my audience.
Of course, the fact that someone follows me on social networks does not mean that this person is part of an audience that I can target with ads on Facebook. I can target my Page subscribers, but retargeting links can help me reach my other social audiences on Facebook. Not to mention the larger audience I could reach when others share these messages and links.
Segmentation with retargeting of links
Another use of retargeting links that I love is to help segment my own existing audience.
I currently have about 15,000 email subscribers, and these subscribers have joined my list through subscriptions to newsletters, webinars, generic offers, contests etc. Perhaps I could tell you from the generation of prospects that the segment of my audience is interested, for example, in blogs, but I would not know on which aspects they wish to know more.
If I send an email to my list and include some articles on various aspects of blogs, I can use retargeting links to create different audiences based on who clicks on what. Those who clicked on basic how-to guides can buy my blogging planner, while those who clicked on more advanced articles can buy a paid tool. I can then launch targeted advertising campaigns accordingly.
All this is possible thanks to the technology of retargeting links. Consider how this could be beneficial for your organization and, in particular, how this could complement your existing content curation efforts.